Tag Archives: World of Sports

Anna-Lena Angermeier
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adidas employees “Jump Into The Year Of Running” to celebrate Boost

adidas employees “Jump Into The Year Of Running” to celebrate Boost

For many days, weeks and even longer, there has been a lot of excited talk and a lot of rumours around the launch of the Energy Boost within the adidas Group. After this groundbreaking innovation finally hit the stage in New York this past Wednesday, it was about time for adidas employees to celebrate the running revolution. At our headquarters in Herzogenaurach, for example, employees had the chance to try out the “Energy Boost” running shoe and to take a crazy jumping picture on a trampoline.

But this is only the start of what we call “2013 The Year Of Running” – want to find out more? Then read on…

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Anna-Lena Angermeier
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An unforgettable Three Point Shootout

An unforgettable Three Point Shootout

You know the feeling when you experience something so fantastic, you just cannot stop smiling for the rest of the day… Thursday definitely was one of those days for me!

Thanks to an employee raffle on our adidas intranet, I got the chance to meet German Basketball champions and Beko-Cup Winner, the Brose Baskets Bamberg. Captain Casey Jacobsen and the rest of the team visited the headquarters of their new supplier adidas to pick up their jerseys for the 2012/2013 season. Furthermore the other 4 raffle winners and I had the opportunity to have a little three point shootout with them. Since I was a kid, I’ve seen the Brose Baskets team a lot but always only from the stands cheering for them. Read on if you want to know more about me being nervous like I was ten years old again when Anton Gavel laughs about my missed shot and former NBA player Bostjan Nachbar chats with me about my Crazylight shoes.

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Frank Thomas (Moderator)
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Interview: “The Sachin Tendulkar Experience”

Interview: “The Sachin Tendulkar Experience”

Thunderous applause, elated audiences, cheers and shouts … that’s what the Indian cricket legend Sachin Tendulkar walked into during the employee event at the adidas Group headquarters in Herzogenaurach! Especially our colleagues from India who are into cricket were beside themselves with joy. For everyone else, our colleagues’ excitement alone gave us goose bumps.

During the employee event, 25 employees had the opportunity to enjoy a private bus ride with Sachin. Furthermore, employees were invited to attend a Q&A session in the adidas Brand Center and also had the chance to have their picture taken with him and to test their cricket skills. Two of the lucky employees were Mohd Tabish Husain and Rohit Jain. I spoke to them about one – if not THE best – day of their lives and here is what they said:

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Julia Zellner
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Geese babies invade the World of Sports

Geese babies invade the World of Sports

I just posted my favourite news of the day on our Intranet (the local part for Herzogenaurach) which I quickly wanted to share with you:

THE BAYBE GEESE ARE HERE!

You probably just think now: “WHAT???”. But for many employees here in Herzo this is indeed THE talk of the town. You need to know, that since last year geese are coming to the world of sports in order to hatch their eggs. The geese are very famous here as they are kind of protective in this period and indicate in a very definite way if you are coming accidentally too close to their nest. The security team even set up a sign “Beware of the geese”. Unfortunately last year no baby geese hatched. But now! YEAY!

I guess now we need names. We already asked our employees what they suggest. But maybe you have ideas, inspirations and suggestions, too.

Let’s find a name for these little goslings. Have a nice weekend!

Laura Baum
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Chili con Carne with tennis ace Andrea Petkovic

Chili con Carne with tennis ace Andrea Petkovic

It’s only my fourth day working for the adidas Group and whom do I get to meet? Andrea Petkovic – Germany’s number 1 tennis player here on the World of Sports in Herzogenaurach.

I’ve just started my PR Traineeship at Internal Communications and already had the opportunity to organize a lunch with Andrea Petkovic and five lucky employees, who all participated in a drawing. The lucky winners all answered our question right and knew that Andrea currently possesses the number 10 world ranking. We invited the five to meet Andrea during her lunch break at our employee restaurant Stripes.

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