Tag Archives: sponsoring

Click-Tip: adidas CEO Herbert Hainer on London 2012

Frank Thomas (Moderator)July 24, 2012 5:47 pmBusiness Operations, Corporate Perspectives

The London 2012 Olympic Games are about to start and you can sense everybody’s increasing excitement. Our CEO Herbert Hainer was in London and spoke to Reuters about adidas’ involvement in the Olympic Games, how they benefit the company’s business and how success of sponsoring is measured. Check out the video “2012 to be adidas Olympic swangsong: CEO” and continue to get into olympic mood…

adidas’ sports sponsoring involvement in London 2012

Jan RunauJanuary 25, 2012 1:15 pmBusiness Operations

A while ago we gave you an insight into how our sponsoring at UEFA EURO 2012 in Poland and Ukraine works. Today, I would like to do the same regarding the London 2012 Olympic Games. Quite honestly, here our possibilities to be present at the event are even wider than at EURO.

Sport sponsoring at big sport events – adidas is all in

Jan RunauJanuary 13, 2012 5:17 pmBusiness Operations

We are starting into an exciting sports year with the in UEFA EURO 2012™ in Poland and Ukraine and the London 2012 Olympic Games. adidas will be right at the centre of both events as the Official Sponsor, Supplier and Licensee of UEFA EURO 2012™ and as the Official Sportswear Partner of the London 2012 Olympic Games and the London 2012 Paralympic Games. We are often asked by media, students and consumers how our sponsoring approach to these major sport events works. So here is a short introduction to sport sponsoring at the UEFA EURO 2012™.

2011 Global Leadership Award for Herbert Hainer

Frank Thomas (Moderator)December 14, 2011 4:57 pmOn-the-Job Records

Yesterday evening, Herbert Hainer received the 2011 Global Leadership Award from the American Institute for Contemporary German Studies (AICGS) at a gala dinner in New York.

According to Jackson Janes, Executive Director of the Washington, DC-based think tank, “AICGS salutes Mr. Hainer for his outstanding leadership in the sports industry and for his enduring positive influence on the German-American partnership.”

During his speech Herbert Hainer said: “As anyone who knows me will tell you, leading the adidas Group is one of my life’s true passions – and rarely a day goes by when I don’t think that I am the luckiest guy on earth”.

Congratulations Mr. Hainer!

***Update – there are some more images available here***

Click-Tip: How the adidas Group picks athletes to represent our brands

During his trip to New York, Herbert Hainer also visited the New York stock exchange and explained in an interview with “Foxbusiness.com”, how the adidas Group picks athletes to represent our brands.

Go to foxbusiness.com to see the interview (“adidas CEO on ‘What’s Next For the Brand’”).

Click-Tip: How Reebok got involved in Crossfit

Frank Thomas (Moderator)August 8, 2011 10:30 amBusiness Operations

Reebok is all about fitness. The brand proves that in all different ways. One of them is being deeply involved in Crossfit. Crossfit is an up-and-coming ultimate fitness experience that supports Reebok’s goal to get the average person moving. There is a great post on the Forbes blog, describing how Reebok got into Crossfit through a personal experience of Matt O’Toole, Chief Marketing Officer at Reebok. It’s a very interesting read. Click here to view the entire blog post.