Tag Archives: social media

Florian Holstein
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How to land a dream job in the digital era

Florian HolsteinMay 23, 2012 2:35 pmCareer Talk
How to land a dream job in the digital era

Without ever writing a cover letter or traditional CV, I started working at Laces here at the adidas Group’s headquarters a few weeks ago. What an amazing opportunity to join adidas during this era! The digital age rapidly changed nearly everything we do in just a couple of years: the way we connect, consume and work. Now it’s about time we should realize that getting jobs with companies has changed a lot, too. I’m not an expert on this, but let me share with you what I’ve learned during the hiring process. It all came down to putting the user at the center, understanding the employer, obsessing over details and telling a passionate story.

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Charlie Kautz
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Life on the Road – A Day in the Life of @CharlieTour

Charlie KautzMay 18, 2012 5:54 pmOn-the-Job Records
Life on the Road – A Day in the Life of @CharlieTour

New PGA Tour Correspondent (@CharlieTour) takes TaylorMade’s avid social media audience inside the ropes on the game’s biggest stage

It’s Monday at THE PLAYERS Championship – the “fifth major,” as it’s known in modern professional golf – and I’m in Ponte Vedra Beach, FL to help capture and share the sights, sounds and happenings at PGA Tour headquarters (TPC Sawgrass) with TaylorMade’s avid social media audience of 300,000+ followers on our channels. It’s my 14th week on the road in a new role for our Global Marketing group, called PGA Tour correspondent, and after a morning coffee I set out to track down our PGA Tour Truck.

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Chrystian Ramirez Davi
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adidas Insiders: pure consumer engagement and -insights

Chrystian Ramirez DaviApril 2, 2012 1:43 pmOn-the-Job Records
adidas Insiders: pure consumer engagement and -insights

“The consumer is at the heart of everything we do,” our CEO Herbert Hainer said at the end of 2010 when he explained the cornerstones of the adidas Group’s Strategic Business Plan ‘Route 2015’. But how do we make sure we have, Route 2015 the consumer and our key target group of 14- to 19-year-olds close to our brand, at the heart of adidas? How can we understand what YOU need and want? One of the ways via which we connect consumers to our heart and vice versa is the ‘adidas Insiders’ online community, a one-of-a-kind digital and social communication platform which is moderated by the Global Consumer Insight team members (one of them being me).

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Michele Steyl
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How it feels for “Gen Yers” to work with adidas

Michele SteylMarch 23, 2012 4:06 pmOn-the-Job Records
How it feels for “Gen Yers” to work with adidas

As announced in my last blog post, I spoke with two other Gen Yers working for the adidas Group to get some insight on how they experience life working at the adidas Group headquarters. As Gen Yers, we come into the workplace with a unique and different mind-set employers haven’t previously seen in employees. Some companies refuse to make the necessary changes to attract and retain Gen Yers and others, like the adidas Group, have made the effort to understand our differences and have created an environment for us to flourish in. read more

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Michele Steyl
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Connection Y – Generational diversity in the workplace

Michele SteylMarch 15, 2012 4:18 pmOn-the-Job Records
Connection Y – Generational diversity in the workplace

Let me tell you a little bit about myself. I don’t claim that all Millennials are the same, but we definitely have some characteristics you might recognise. I am connected and this matters. That’s right, connected. You may be connected, too, but before my eyes are fully open in the morning, I’m scrolling through my iPhone. As soon as my brain can connect with my fingers, I’m responding. My brain is calculating whether the bandwidth eaten up from the downloads last night allowed all of my latest shows, songs and apps from every corner of the world to come through so I can unplug, watch, listen and share on my commute to work. And all of this merges seamlessly into my fast, witty, fragmented conversation with my Gen Y colleagues in the morning. My laptop warms up and it’s not long before it’s cluttered with scraps of data from more sources imaginable. And, when my ‘not Gen Y’ colleagues have a question, or need me to jump onto a task, my initial thoughts may not seem as perfectly ‘corporate’ as some would like. And then a funny thing happens, they come back and often you hear, “Hey, can you take that, and maybe do this or that, and then this?”… and, all of a sudden, you realise you’ve just created that spark and helped to create something awesome.

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