At the beginning of 2011, the adidas Group decided to revamp its existing Social Media Guidelines (SMG) by adding more content and more stories. In addition to providing some basics about the use of social media externally and our internal social software, we presented SMG cartoon couple Sue Social and Media Man. What could adidas Group employees worldwide expect from the new, “old” guidelines?
“Optimistic, spontaneous, rhythmic” – James Carnes on how adidas designers were inspired by Brazil (Video)
How innovative power, brand visibility and sales records make adidas the world's football brand number one
How innovative power, brand visibility and sales records make adidas the world's football brand number one
How innovative power, brand visibility and sales records make adidas the world's football brand number one
Sometimes taking part is everything that counts
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