Tag Archives: Route 2015

Runnning – a key growth lever for adidas’ ‘Route 2015′

Lars MangelsFebruary 6, 2013 3:21 pmStrategy Updates

In November 2010, the adidas Group announced its long-term strategic business plan Route 2015, which aims at growing the business of the entire adidas Group to 17 billion Euros and reaching an operating margin of 11% by 2015. The running category has been defined as one of the key growth drivers to reach these ambitious goals and 2013 is marked as the ‘Year of Running’ for adidas. Today, I met Eric Liedtke (Head of Performance at adidas) and had the chance to talk to him about running and why it is so important for the adidas Group.

Building a digital ecosystem for our road to success

Jan BrechtNovember 12, 2012 4:05 pmBusiness Operations, Strategy Updates

It’s been nearly two years since the adidas Group announced its five-year strategic business plan Route 2015. It aims at growing the business of the entire adidas Group to € 17 billion and 11% profitability by 2015. This plan is the most comprehensive business plan the adidas Group has ever prepared, incorporating all brands, sales channels and Group functions globally. In order to achieve these ambitious goals, we in Global IT have to

“Build a digital ecosystem for the enthusiastic consumer and the empowered employee.”

What makes a great plan reality (and what we can learn from adidas Group’s Route 2015)

Frank Thomas (Moderator)September 25, 2012 4:55 pmBusiness Operations, Strategy Updates

John Lennon once said: „Life is what happens to you while you’re busy making other plans.“ Does this imply that we are all, more or less, just reacting and that it makes no sense to plan the future at all? Well, it’s certainly debatable. Personally, I prefer to have at least one focus to follow and believe in (maybe that’s because I am German). There is proof for the fact that having a plan can work out very well. It’s almost two years since the adidas Group announced its five-year strategic business plan Route 2015. It is a very detailed and comprehensive piece of work. Last Friday, at an investor event at the TaylorMade-adidas Golf headquarters in Carlsbad, California, Herbert Hainer confirmed and reinforced the adidas Group’s long-term financial targets, as outlined in this plan. During this event, Herbert Hainer said: “Everything I have seen over the past 20 months has only reinforced my confidence that Route 2015 will be an overwhelming success.” The upside the adidas Group envisions from Route 2015 and beyond is tremendous.
I don’t want to go into the details of the update here (you can get more detailed information on the key findings here and here). But the announcement made me wonder what it takes to succeed with a plan and which key attributes drive success. I’ll start by sharing my thoughts with you on what you can potentially learn from the adidas Group’s journey ‘Route 2015’, but I hope to get your insights afterwards, too.

New Grand Office will serve adidas’ success in China

Sabrina CheungAugust 30, 2012 2:38 pmHeadquarter News, Strategy Updates

The paint has dried, we’re all moved in and the new adidas Group China Shanghai Office is buzzing with excitement. This week, we had three very special guests visit us here in our new office.

adidas Group CEO, Herbert Hainer and Chief Sales Officer, Consumer Direct, Michael Stanier were in Shanghai this week for various business meetings with the management team, VIP customers and retail visits. On top of that, they attended two big company events – the grand opening of the adidas Group China Shanghai Office and our All Employee Meeting. Joining Herbert and Michael was a very special guest – NBA superstar Dwight Howard of the Los Angeles Lakers.

Infographic: the adidas Group’s first quarter 2012 results

Frank Thomas (Moderator)May 3, 2012 4:03 pmBusiness Operations, Strategy Updates

In an ad-hoc announcement the adidas Group already announced on Monday that our Group’s revenues increased 14% on a currency-neutral basis or 17% in euro terms to € 3.8 billion. This morning the adidas Group published the detailed first quarter 2012 figures.

The infographic below will provide you with an overview of some of the most interesting and most important facts and figures of today’s announcement. You are very welcome to share and/or to download this visualisation.