August 10-11th marked the second edition of adidas ROCKSTARS at the Porsche Arena in Stuttgart, Germany. ROCKSTARS is a unique event that combines high-level competitive bouldering—a style of climbing characterized by short routes protected only by safety mats—with a live rock concert. As the intern for Global Brand Marketing Outdoor, I was on hand to help connect media from around the globe with adidas athletes but also to watch the professional showdown and even partake in the amateur competition myself.
Tag Archives: Rockstars
A couple of years ago, the Outdoor category left the base-camp. Ever since it is ascending this mountain called “sporting goods industry” steadily and at high speed. The man who embodies Outdoor at adidas like no one else is Rolf Reinschmidt, SVPSVP stands for Senior Vice President adidas Outdoor. I met Rolf to review what happened in the adidas Outdoor category so far and to talk about his expectations for 2012. He gives you some insights and background on this growing category which you shouldn’t miss.