John Lennon once said: „Life is what happens to you while you’re busy making other plans.“ Does this imply that we are all, more or less, just reacting and that it makes no sense to plan the future at all? Well, it’s certainly debatable. Personally, I prefer to have at least one focus to follow and believe in (maybe that’s because I am German). There is proof for the fact that having a plan can work out very well. It’s almost two years since the adidas Group announced its five-year strategic business plan Route 2015Route 2015 is the Strategic Business Plan for 2015 that aims at growing the business of the entire adidas Group to € 17 billion by 2015. This plan is the most comprehensive business plan the adidas Group has ever prepared, incorporating all brands, sales channels and Group functions globally. It is our road to success: our Route 2015.. It is a very detailed and comprehensive piece of work. Last Friday, at an investor event at the TaylorMade-adidas GolfTaylorMade-adidas Golf (TMaGTaylorMade-adidas Golf (TMaG) has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly-owned subsidiary of the adidas Group, which was the birth of the TaylorMade-adidas Golf Company. In 2008, golf-inspired lifestyle sportswear manufacturer Ashworth became part of the TMaG family.) has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly-owned subsidiary of the adidas Group, which was the birth of the TaylorMade-adidas Golf Company. In 2008, golf-inspired lifestyle sportswear manufacturer Ashworth became part of the TMaGTaylorMade-adidas Golf (TMaG) has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly-owned subsidiary of the adidas Group, which was the birth of the TaylorMade-adidas Golf Company. In 2008, golf-inspired lifestyle sportswear manufacturer Ashworth became part of the TMaG family. family. headquarters in Carlsbad, California, Herbert Hainer confirmed and reinforced the adidas Group’s long-term financial targets, as outlined in this plan. During this event, Herbert Hainer said: “Everything I have seen over the past 20 months has only reinforced my confidence that Route 2015Route 2015 is the Strategic Business Plan for 2015 that aims at growing the business of the entire adidas Group to € 17 billion by 2015. This plan is the most comprehensive business plan the adidas Group has ever prepared, incorporating all brands, sales channels and Group functions globally. It is our road to success: our Route 2015. will be an overwhelming success.” The upside the adidas Group envisions from Route 2015Route 2015 is the Strategic Business Plan for 2015 that aims at growing the business of the entire adidas Group to € 17 billion by 2015. This plan is the most comprehensive business plan the adidas Group has ever prepared, incorporating all brands, sales channels and Group functions globally. It is our road to success: our Route 2015. and beyond is tremendous.
I don’t want to go into the details of the update here (you can get more detailed information on the key findings here and here). But the announcement made me wonder what it takes to succeed with a plan and which key attributes drive success. I’ll start by sharing my thoughts with you on what you can potentially learn from the adidas Group’s journey ‘Route 2015Route 2015 is the Strategic Business Plan for 2015 that aims at growing the business of the entire adidas Group to € 17 billion by 2015. This plan is the most comprehensive business plan the adidas Group has ever prepared, incorporating all brands, sales channels and Group functions globally. It is our road to success: our Route 2015.’, but I hope to get your insights afterwards, too.
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