Do you put much thought into how light and endurable your running shoes are when you are tying them on for your next run? Do you wonder why your adidas Outdoor jacket keeps you warm and dry at any weather when you pack your backpack for your next trip? Probably you don’t – and you shouldn’t have to. Most people just expect products from adidas to meet their own and their sport’s requirements – and that’s the way it should be. Therefore we invest a lot of time and energy into thinking about such questions in order to come up with products which help you achieve your personal peak performance. An important aspect to make this mission come to life is to choose and develop the ideal materials. In order to create the best possible conditions for this process, we just recently opened an all new materials studio in Laces. It is literally a treasure chamber.
