Did you know…
…that today, 44 years ago, on 18 October 1968, Bob Beamon breaks the world record in long jump with an incredible 8.90 meters.
Bob’s jump launches him past even the reach of the measuring tape. It takes ten minutes until the judges announce the result. Until this moment, the world record had been 8.13 metres. And it will be 23 years until Mike Powell adds another 5cm to Bob’s incredible jump.
It all started a year and a half ago when I read that volunteers were needed for the London 2012 Olympic Games. I did not waste a second and immediately submitted my application form. If selected, I was ready to give up my summer holidays and roll up my sleeves to contribute to the success of the biggest sports event in the world.
To my surprise, I was recruited and assigned to the protocol unit of the Aquatics centre. I simply could not believe it! I have always done volunteer work, but this time it was going to be different. For someone like me, who adores sports and especially swimming, everything suggested it was going to be an amazing experience.
Participating in the Olympic Games is most kids’ dream. Originally from Herzogenaurach, I started the sport of athletics when I was four years old and always loved the sport. Just like many other people, at some point, I had to realize that participating in the Olympics as an athlete was not going to happen.
Today, I am working at adidas in the Athlete Services department, which is for me, one of the most exciting jobs I can think of. Our responsibility is the daily interaction with our professional athletes and the products, making sure their footwear or apparel supports them to perform at their very best. As part of this function, our team has been working together with our athletes in the months leading up to Olympic Games.
2012 marks not only the 60th jubilee of the Queen, it also marks my 20th anniversary at the Olympic Games. I just returned from the London 2012 Olympic Games and I would like to give you an insight how it feels working for adidas at such a big sporting event.
In brief: it is fantastic. I love the Olympic Games as an event because it brings 10.000 athletes from all over the world together in one place to compete in 26 different sports. I love working at the Olympic Games because it brings together adidas PR managers from all over the world working here together for three weeks and hosting media events with athletes almost every day, working together with the world media and bringing the adidas presence at the Games to life. Watch the video, which I captured directly on-site of the London 2012 Olympic Games, to learn about some of my highlights from 20 years of experience at Olympic Games (…and what the picture of Ian Thorpe is all about).
When talking about Olympic legends you do not need to go any further than Daley Thompson. One of Team GB’s heroes did not only win the decathlon’s gold medal in the 1980 and 1984 Olympic Games but also remained unbeaten in his event for nine (!) consecutive years between 1979 and 1987 – a time in which he also became World and European Champion. This year, Daley returned to the Games when he joined fellow legendary athletes Haile Gebrselassie, Edwin Moses, Dick Fosbury and Maurice Greene for a press event at the adidas London 2012 media lounge near the Olympic Park.
As soon as I heard about the ambassadors coming together, I had to think back to another memorable Daley Thompson moment. On December 11, 2008, we met the legend in London to interview him for our employee brand bookThe adidas Brand Book is a book developed for employees of the adidas Group to provide an overview of our company and business. It inspires us for the future and celebrates our achievements of the past.. He shared timeless insights about his career and achievements, his memories of the Games he participated in and how much he is looking forward to London 2012 to cheer for the team he was once an active part of.
Enjoy the interview!