Last week, I had the opportunity to be part of the ‘adidas Media Tech Days’ which were all in focus on the London 2012 Olympic and Paralympic Games.
With only 75 days left before the Games start, the adidas Communication Team invited over 50 journalists and bloggers from all around the world to a presentation to get to know our products, technologies and the people behind all these concepts. A lot of interviews with designers, product developers and even athletes took place and all products that will be worn at the Games were presented – everything in order to prepare journalists in the best possible way for their work during London 2012.
