A few days ago I sat down with my laptop in a corner of the adidas hospitality and media center we have here at the IAAF Track & Field World Championships in Daegu, Korea, when all of a sudden I looked up with Kim Collins standing right in front of me smiling at me, giving me a nod. The athlete had amazingly won the bronze medal in the 100m race the night before so I said “congratulations” and he gave me a polite thank you and another smile. Then we both moved on. It was almost like we meet like that every day.
And that is one of the things which make my job pretty awesome.
Ten years ago I was the first time in Korea when we launched the Official Match Ball for the FIFA World Cup 2002 Korea and Japan in Busan. Back then we announced our plans that we want to use the World Cup as a spring board for future double-digit-growth in Korea. Today, ten years later, in a media event preceding the IAAF World Championship in Daegu, we could confirm that this vision has become a reality. Zion Armstrong, Managing DirectorMDMD stands for Managing Director. stands for Managing Director. of the adidas Group (Zion’s the person sitting right next to me in the picture) in Korea, told international and Korean reporters that we are on our way to record results with another year of double-digit growth in Korea in 2011.