adidas supports organizations worldwide which are driving social change through sports in the fields of peace, human rights, education, anti-discrimination and social integration. The focus is always on children and adolescents. Right now, for example, I am just back from a trip to Kenya, where we are partnering with an orphanage, a primary school and a school in a slum close to Mombasa. I was there with seven adidas volunteers. We all had one common goal for the upcoming 12 days: Making the world a better place through sport. Being back, sitting in my office, I have to admit that I am struggling with my feelings and the extreme cultural differences between the Kenyan life and our life: they face extreme poverty in a material sense but are so much richer than we are concerning values that really matter in life.
