We’re now a few months into the adidas ‘Year of Running’. This story looks at distance running and who better to help us along than one of the greatest distance runners of all time: Haile Gebrselassie.
Gebrselassie’s remarkable career is inspiring to say the least. He reminds us that running can be a lifestyle or part of one’s culture, as well as a sport. He also reminds us of humble beginnings. Let’s look at some of the milestones of Gebrselassie’s career and some of the special Gebrselassie objects we have in the adidas collection.
When talking about Olympic legends you do not need to go any further than Daley Thompson. One of Team GB’s heroes did not only win the decathlon’s gold medal in the 1980 and 1984 Olympic Games but also remained unbeaten in his event for nine (!) consecutive years between 1979 and 1987 – a time in which he also became World and European Champion. This year, Daley returned to the Games when he joined fellow legendary athletes Haile Gebrselassie, Edwin Moses, Dick Fosbury and Maurice Greene for a press event at the adidas London 2012 media lounge near the Olympic Park.
As soon as I heard about the ambassadors coming together, I had to think back to another memorable Daley Thompson moment. On December 11, 2008, we met the legend in London to interview him for our employee brand bookThe adidas Brand Book is a book developed for employees of the adidas Group to provide an overview of our company and business. It inspires us for the future and celebrates our achievements of the past.. He shared timeless insights about his career and achievements, his memories of the Games he participated in and how much he is looking forward to London 2012 to cheer for the team he was once an active part of.
Enjoy the interview!