Let’s assume you’re a coach and you want your team to get as fit as it can possibly be. You strongly believe in fitness being your game changer. What do you do? First of all you’d probably want to evaluate what your individual team members’ strengths and weaknesses are. But therefore you’d have to measure various performance aspects of your athletes – strength, endurance, flexibility etc. This is exactly the course of action we went for, after setting ourselves the goal of improving the environmental impact of our products, suppliers and brands: we decided that it would be necessary to index the parameters of environmental friendliness in the supply chain (read more about this topic here). However, we knew from the very start that our challenge would be far more complex than measuring speed or power as aspects of fitness. We, this is an industry wide group of brands called the Sustainable Apparel Coalition (SAC) and the index we are talking about was launched just yesterday; it is called the Higg Index – it’s one of our game changers.
