The excitement and passion of fans from all around the globe and especially from the ones in the host-countries of the UEFA EURO 2012™, Poland and the Ukraine, is huge; the passion for football and for the tournament itself. Seeing all the incredible pictures on TV showcases why so many people are so emotional about football and why there is always a reason to go all in for this sport. Just to give you an example: In Berlin alone, approximately half a million people showed up at the public viewing site right in front of the Brandenburg Gate and more than 30 million Germans watched the game against Denmark – and this wasn’t even the quarter final yet! And the excitement in Poland is huge as well, even if the EURO hype slightly decreased due to Poland’s tournament drop out. I know, because I got the opportunity to be part of an adidas delegation, including Herbert Hainer (CEO) and Markus Baumann (Senior Vice President adidas Global Football), which went to Warsaw.
