Tag Archives: design

Andy Murray at the Australian Open

Martin GebhardtJanuary 24, 2013 2:53 pmHistory

Andy Murray had a great year in 2012 – winning his first Grand Slam at the U.S. Open as well as the Olympic Gold medal at the Games in London. Tomorrow, Andy will play against Roger Federer in the men’s semifinals of the Australian Open in Melbourne. This story introduces you to the adidas shirt Andy is wearing in 2013 and looks back at some older models and styles from the adidas archive catalogue collection (1983, 1993 and 2003).

Taking on extreme perspectives – the adidas design team

Frank Thomas (Moderator)November 22, 2012 6:34 pmOn-the-Job Records

Just recently, adidas was awarded a Global Fashion Award by WGSN. This award recognizes brilliance in fashion and retail design across the globe. adidas was chosen to receive the award for the Best Sports/Activewear Design Team 2012. The award was presented to us for our overall design image as a brand in 2012, with exceptional mention of our presence at the Olympic Games. It is an award for both adidas Sport Performance as well as the adidas Style division. The two world-class design teams are led by Dirk Schönberger and James Carnes. On the occasion of this amazing recognition, I was able to talk to James Carnes, adidas’ Global Creative Director for performance, to get his insights on what makes the adidas design team special and what the future of design in the sporting goods industry is.

Aren’t we all Selenators?

Constanze WolfNovember 21, 2012 10:25 amStrategy Updates

You ask us what Selenators are? Well, Selenators are fans of Selena Gomez. And if you are not a fan of her yet, you should definitely think about becoming one. The adidas NEO Label announced Selena as their new global style icon and Los Angeles woke up to some colorful hijinks today with bright green paint, posters, and streamers spread across the city as actress, recording artist, and designer, Selena Gomez and a band of teens celebrated her new partnership with adidas NEO Label. Selena Gomez will be the adidas NEO Label’s new global style icon and guest designer through a three-year partnership until the end of 2015.

A taste of Brazil for the rest of the world

Julia ZellnerOctober 2, 2012 4:37 pmBusiness Operations

On October 1st, we officially opened the Creation Centre Sao Paulo (CCSP). It is the fifth Global Creation Centre of adidas in addition to current centres in Herzo, Portland, Shanghai and Tokyo. It will provide the world with a taste of Brazil. From a business point of view it will help the adidas Group become faster, more consistent and more consumer-focused in the strategic key market of Brazil, in the SLAM markets and on a global level.

Thorsten Harstall, Director Creation Center Sao Paulo, welcomed a highly motivated team to the global adidas family. I interviewed Thorsten what the Creation Center is all about and summarized my key findings in the following post. It was originally posted in our intranet in order to keep our employees updated. However, I am sure it will be of interest for you, too.

adidas Originals – The Legacy of Craftsmanship

Frank Thomas (Moderator)September 18, 2012 5:18 pmHistory, On-the-Job Records

This year marks an important milestone for the adidas Originals family – Markus Thaler, one of the brand’s key figures in technical development, has been with the brand for more than 40 years and is approaching his well-deserved retirement. Markus has been with the brand since its earliest days, and worked directly with Adi Dassler, the founder of adidas. To pass on his knowledge, adidas Originals brought him together with a new generation of designers to create hand-made footwear for unique adidas assets. The adidas Originals team also created the video below which gives you an insight into this development process.