Everything we do is rooted in sports. The adidas Group and its brands have a history like few others when it comes to iconic sports shoes that have broken world records, scored the decisive goals and triumphed on the world’s biggest stages. It is this history and experience we draw from, we fall back onto, we move forward from.
Therefore it is only logical that our approach towards blogging is driven by that one core competency as well: our passion for sport. For us, today marks the start of the season. This very post is the sound of the gong in a boxing arena, the sound of the whistle on the pitch, the call of the umpire to play. We want to use this opportunity to explain the adidas Group’s approach towards corporate blogging. Therefore, we have dug deep into our archives and found seven quotes of successful athletes which we think are important to get a corporate blog running.