…Exactly… by going to the places in Africa which others would rather avoid. Because it’s not only the culture and nature here that is typical for Africa. No, it’s also particularly the people and the way of life in the townships that is very special.
Fortunately, however, there are supportive companies that don’t look away. adidas is one of these companies and, amongst other projects, supports the organisation SCORE in South Africa.
As the year comes to a close, we’re looking back at some of 2012′s big moments and achievements of our work in the area of community involvement and employee engagement.
With every single decision and action, we want to ensure our most important objective. We aim to drive positive social change by supporting organizations that connect children with coaches who teach life values in addition to sport. These organizations and their programs use sport to teach values such as self-confidence, respect and teamwork that can break down barriers and allow people to live healthier, happier lives.
We all know and have experienced how powerful sport is and that sports can teach you lessons for live. This is what we and our partners want to achieve.
The van is packed, the tunes are loaded and I’m ready for a long drive back to Xian after having spent a few meaningful days in Ningqiang County, located in the southwest region of Shaanxi province, China. There’s nothing like getting out of the city and spending time in China’s rural countryside to give you a different perspective on life – and, I’m not alone …
On August 31st, the dreams of a group of Chinese special needs students came true when NBA superstar Dwight Howard visited them and interacted with them in an adidas-sponsored event in Shanghai. Held in partnership with adidas non-profit partner, Half the Sky Foundation, the event was held at Changning Primary Vocational School and attended by both the disabled students from Changning as well as children from welfare institutions in Nanjing and Changzhou.
A little Olympic flair between Bonn and Herzogenaurach … On July 26th, 2012, the second adidas – Nokia Charity Tour 2012 set off from Bonn, Germany. This time, the 55 cyclists from the adidas Group and ‘Radtreff Campus Bonn’ covered the distance between Bonn and Herzogenaurach in only three days.
Why would anyone want to do that in the hottest week of the year? Sport is clearly our passion, and through sports we want to and can support charitable projects. The goal of this second, privately organised racing bike Charity Tour was to raise money for the teaching hospital ‘Uniklinik Erlangen’ to be able to help children from abroad who suffer from heart conditions and to make life-saving operations possible. For me, the starting point was the summer of 2009 when my second daughter was born with a severe cardiac defect. Only an eight-hour operation could save her life.
“Optimistic, spontaneous, rhythmic” – James Carnes on how adidas designers were inspired by Brazil (Video)
How innovative power, brand visibility and sales records make adidas the world's football brand number one
How innovative power, brand visibility and sales records make adidas the world's football brand number one
How innovative power, brand visibility and sales records make adidas the world's football brand number one
Sometimes taking part is everything that counts
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