Chances are, if you were out and about in Portland the week of August 4th, you saw a number of folks in neon green shirts with a big adidas Sport Performanceadidas Sport Performance offers products in most sports categories. The key focus categories are: Football, Basketball, Running, Training and Outdoor. Everything at adidas Sport Performance reflects the spirit of our founder, Adi Dassler. The main objective is simple: make athletes better. Therefore, innovation is at the core of all adidas Sport Performance products. The target consumers are clearly those consumers who call themselves athletes, are active in sport, or simply are inspired by and love sport. logo on the back. adidas employees were out in full force volunteering in greater Portland in support of Stand Together Week. The week involves a series of community projects throughout the city partnering with the players and club staff of the Portland Timbers and Thorns, the men’s and women’s professional soccer teams in Portland, respectively. We were given several volunteering opportunities to choose from. I chose to spend time with the Portland Youth Builders (PYB). Why? Well, it was not just for the free t-shirt, although they did turn out pretty great. I know that PYB is an organization that adidas supports and believes in. I really did not know that much about them, but I like helping youth who are working to improve their situation and I figured this was my chance to find out more about the organization.
Tag Archives: community involvement
Entering a crowded stadium and stepping onto the playing field next to famous football players – this is a dream that came true for 18 youth leaders – the so called “monitors” – from the Ginga Social projects in Rio de Janeiro, Salvador and Belo Horizonte. These young people, aged 15-17, were chosen to be flag bearers during the recently staged FIFA Confederations Cup in Brazil in their respective cities.
The van is packed, the tunes are loaded and I’m ready for a long drive back to Xian after having spent a few meaningful days in Ningqiang County, located in the southwest region of Shaanxi province, China. There’s nothing like getting out of the city and spending time in China’s rural countryside to give you a different perspective on life – and, I’m not alone …