The adidas Group Blog’s goal is to give authentic and personal insights into the company behind the brands. Our employees from across all different departments and from across the globe create blog posts on top of their daily work in order to give you a picture of what it is like to work for the adidas Group and which topics really matter to us. However, these employees need to be identified, motivated, coordinated, and sometimes they also seek consultancy.
Just recently, I was asked by Jan-Paul Schmidt, who takes care of Social Media in the Corporate Communication team of the Scout24 Group, to give him some insights into our approach to corporate blogging for a series on the Scout24 Corporate Blog. This interview was published today. So if you want to get a glimpse behind the scenes of the adidas Group Blog, see the interview here. As it’s in German, we had parts of it translated for you here.
