The adidas Group Blog’s goal is to give authentic and personal insights into the company behind the brands. Our employees from across all different departments and from across the globe create blog posts on top of their daily work in order to give you a picture of what it is like to work for the adidas Group and which topics really matter to us. However, these employees need to be identified, motivated, coordinated, and sometimes they also seek consultancy.
Just recently, I was asked by Jan-Paul Schmidt, who takes care of Social Media in the Corporate Communication team of the Scout24 Group, to give him some insights into our approach to corporate blogging for a series on the Scout24 Corporate Blog. This interview was published today. So if you want to get a glimpse behind the scenes of the adidas Group Blog, see the interview here. As it’s in German, we had parts of it translated for you here.
The following text is from our annual report: “Inspired by its roots in fitness, Reebok is a global sports brand that is committed to empowering consumers to be ‘fit for life’. Reebok’s mission is to challenge and lead the fitness world through creativity.” I now came across a blog post from Bonnie Pfiester, a fitness model and columnist, who definitely provides prove for this commitment to fitness. Bonnie recently visited our Reebok headquarters and got an inside look in the company. She says that she has never been a Reebok fan…this seems to have changed for several reasons. Check out her blog: “Reebok Reeborn? Sneak Peek of Sneaker Town 2013”
Today, adidas announced that it will extend its reach in Snowboarding with the addition of five new professional snowboarders to the adidas athlete family. Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika are joining Jake Blauvelt who signed earlier in the year and whose signature après shred boot was launching this month. I am personally very excited about this development as I am a passionate snowboarder myself. I am actually still in summer-mode but when I saw Jake’s “Naturally” video episodes for the first time, I suddenly felt the strong desire to grab by board, call some friends and hit the road to go snowboarding. “Transworld Business” interviewed Jess Weinstein, Global Communication Manager Marketing, and Chris Hotell, adidas Snowboarding Team Manager, in connection with the launch. Hotell explains that the whole idea with the team is collaboration and using the rider’s voice to share what adidas Snowboarding is all about. Very interesting read! Check it out here!
This is a very special click tip which you don’t want to miss if you have the slightest interest in fashion, design and sports. From my point of view it’s so cool that I am sure it will make no odds that this click tip concerns a source of our own. So what is it all about!? Well, it’s about quite a journey…it’s about the adidas label Y-3 and a unique approach to providing access to a fashion show.
The London 2012 Olympic Games are about to start and you can sense everybody’s increasing excitement. Our CEOThe Chief Executive Officer (CEO) of a company is the highest-ranking corporate officer and in charge of total management of an organisation. Herbert Hainer was in London and spoke to Reuters about adidas’ involvement in the Olympic Games, how they benefit the company’s business and how success of sponsoring is measured. Check out the video “2012 to be adidas Olympic swangsong: CEOThe Chief Executive Officer (CEO) of a company is the highest-ranking corporate officer and in charge of total management of an organisation.” and continue to get into olympic mood…