Tag Archives: brand-book

Jan Runau
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adidas Brand Book wins German PR Award

Jan RunauOctober 30, 2012 3:56 pmHeadquarter News, History
adidas Brand Book wins German PR Award

Over the past few months we have covered the creating progress of our adidas Brand Book here on our blog. In four different posts we talked about how a Brand Book can have an impact on employees’ loyalty, how challenging it was to put adidas’ history in one book, what the creative direction to explain adidas’ identity was and what the creation of the Brand Book was like. We are very proud to announce that our adidas Brand Book was recently awarded the prestigious PR award in the category Corporate Media for the first time. The DPRG (“German Public Relations Association”) and F.A.Z.-Institute rewarded the best companies, institutions, agencies and future talents in 21 categories. Looking back, the reason for writing down the adidas story is described as follows:

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Ina Heumann
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“The adidas story was even longer, more complex, more intriguing than I had realised” (guest post)

Ina HeumannJuly 20, 2012 2:06 pmHistory, On-the-Job Records
“The adidas story was even longer, more complex, more intriguing than I had realised” (guest post)

The story as told by those who have lived and are living it (Series – Part 5)

This is the fifth and last article of our series “The story as told by those who have lived and are living it” (see all articles of this series here), which provides you with different perspectives on the project with the same title. The following guest post was written by Keith Cooper, a British journalist, very well known in the sports industry. Keith spent months and months digging into our history, interviewing some 140 people who witnessed the adidas story first-hand. But most importantly he put the whole story together, which was a huge challenge if you look at the amount of information Keith had to “digest”.

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Ina Heumann
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My perspective on the creation of the adidas brand book (guest post)

Ina HeumannApril 30, 2012 2:17 pmHistory, On-the-Job Records
My perspective on the creation of the adidas brand book (guest post)

This is the fourth article of our series “The story as told by those who have lived and are living it” which provides you with different perspectives on the project with the same title. This project was all about putting together the history of adidas in one book for employees. The following guest post was written by Lars Harmsen, Creative Director of Mellville Brand Design, the creative agency which supported us in designing and publishing the book. Here is how Lars feels about this exciting project.

 

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Kadie Casey
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Providing creative direction to explain adidas’ identity

Kadie CaseyMarch 5, 2012 5:19 pmOn-the-Job Records
Providing creative direction to explain adidas’ identity

“The story as told by those who have lived and are living it” (Series – Part 3)

It was summer 2007. Ina and I were meeting with Hermann Deininger, adidas CMO. In typical fashion, Hermann casually dropped “So…I think we need a new history book”, and we both smiled at Ina, whom we’d already decided would be perfect to run the project. Not wanting to be labeled the “history” person, Ina reluctantly agreed to commit to the task. What a task it was and what a perfect project lead Ina proved to be.

Image (from left to right): Ina Heumann, Keith Cooper, Florian Brugger, Lars Harmsen, Michael Schmidt, Kadie Casey, Johannes König.

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Ina Heumann
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Putting together adidas’ history in one book (Guest Post)

Ina HeumannFebruary 8, 2012 4:25 pmHistory, On-the-Job Records
Putting together adidas’ history in one book (Guest Post)

“The story as told by those who have lived and are living it” (Series – Part 2)

My name is Peter Moore – the team calls me affectionately “Godfather”. As Ina told you in her post about our brand-book project which is summarized by the caption “The story as told by those who have lived and are living it”, I was in charge to come up with a concept for the book. It does have the goal of putting together the history of adidas. Why I was chosen for this wonderful task? Probably my background helped a lot…

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