Tag Archives: athlete services

Mark Dannhäuser
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“The best for the athlete.” – Behind the scenes of London 2012

“The best for the athlete.” – Behind the scenes of London 2012

Participating in the Olympic Games is most kids’ dream. Originally from Herzogenaurach, I started the sport of athletics when I was four years old and always loved the sport. Just like many other people, at some point, I had to realize that participating in the Olympics as an athlete was not going to happen.

Today, I am working at adidas in the Athlete Services department, which is for me, one of the most exciting jobs I can think of. Our responsibility is the daily interaction with our professional athletes and the products, making sure their footwear or apparel supports them to perform at their very best. As part of this function, our team has been working together with our athletes in the months leading up to Olympic Games.

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Akshata Rangarajan
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From moulds to medals

From moulds to medals

The IAAF World Championships in Daegu last month (read more about it here and here) has left us with some thrilling wins, breath-taking speeds and unbelievable records; and adidas athletes shined through. After meticulous innovation, product development and testing helped adidas athletes bring home 33 medals over the eventful seven days. Read on to learn more about how we collaborate with athletes in order to help them to achieve peak performance.

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