The incredible adventure that led me to adidas in Herzogenaurach started when I applied for the ‘adidas x Hyper Island’ scholarship. The Digital Experience team in Amsterdam gave me the awesome opportunity to enroll in Hyper Island’s Digital Data Strategist program. There was no way I could refuse the chance to study at the best digital marketing school in the world, and potentially work with the greatest sports brand.
As the newest member the Digital Experience team in adidas Group, my job revolves around consumer analytics with a focus social media analysis. And with the upcoming World Cup – I’m super stoked! If you want to know how I ended up it Hyper Island and how I finally got my job as a Business Analyst in the Digital Experience team in Nürnberg please read the full interview here.
Over the last weeks we’ve had the pleasure of sharing eleven videos clips with you featuring just a small selection of the many, dedicated adidas employees from all around the world who have been working hard to bring the FIFA World Cup to life. We’re thrilled that you enjoyed the series and thank you for your interest and kind feedback.
So much so, that we have decided to go for an encore.
When you get the opportunity to be part of something inspiring, you enjoy every moment of it. This was how I felt when I had the first conference call with a team of producers on their way to film a documentary about the future of clothing. Within minutes we began bouncing ideas and after half an hour it was clear that they would come to Herzogenaurach and meet some of the people working on the future of sportswear at adidas. This was when the fun began in earnest.
For my internship at adidas I chose a perfect timing: World Cup year 2014! I knew that exciting stuff would be coming up and I was more than happy to be involved in starting the world cup fever with a bang: with the launch of the Battle Pack. These soccer boots will be worn by all adidas players on field in Brazil and they carry a message: black or white, all in or nothing, ready for battle.
I know that this is a pretty bold statement – but for me I have the best job in the world. As a Sports Marketing manager at adidas I am responsible for the German Football Federation. This does not only mean that I have to make sure all players of the national team have their equipment but I am also heavily involved in all activation and campaigns with and around them. And the best thing is, I am always with the team, wherever they travel – and yes, this also includes the World Cup in Brazil this summer… But in my position it is also really important to get the confidence of the players and to speak the same language. Therefore it was a big advantage for me to have the knowledge from my own time being a football player for many years. However, what makes the job so much fun is that each day is different …