Tag Archives: adidas

Peter Sauerhammer
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brazuca Official Match Ball – making a special ball even more special

brazuca Official Match Ball – making a special ball even more special

The 2014 FIFA World Cup is now in its second stage. When watching the matches, you might have noticed that the brazuca on the pitch is different to the one you can buy.

If you take a close look when the teams enter the stadium, you can see a little additional print above the adidas brand logo. That’s the so-called Match Day Customization (MDC) with the names of the teams playing.

This print identifies each of the 20 brazucas provided by adidas Global Sports Marketing Football for every single match of the tournament. A novelty of this event is that one of those balls is marked as the KICK-OFF brazuca, the one that is used for starting the match.

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Martin Gebhardt
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Five great adidas FIFA World Cup™ moments

Five great adidas FIFA World Cup™ moments

The 2014 FIFA World Cup™ is well underway. Who will make it to the final? Who will score the most goals? And who will become the new World Champion? There are lots of questions which cannot be answered at this stage, and that’s what makes the game of football so interesting and exciting. It has always been this way, and it is this excitement that makes the FIFA World Cup™ such a fascinating event.

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Meg Burich
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At the forefront of innovation: adidas works with Google

At the forefront of innovation: adidas works with Google

It was an exciting week in San Francisco for the adidas Digital Sports BU. Google held its highly visibile annual developer conference featuring new innovations for web, mobile and cloud based technologies. New this year was the announcement of Google Fit, a platform that will enable consumers to integrate and access their fitness data from a range of sensors and tracking apps.

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Aziz-ur Rehman
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Behind the scenes of the production of brazuca in Pakistan

Behind the scenes of the production of brazuca in Pakistan

In the last couple of months, the many journalist wanted to visit Forward Sports, one of the two factories producing the iconic World Cup Ball brazuca. Together with our supplier adidas Pakistan hosted media from several countries; they all came to create a story about the production of this ‘jewel’ as their readership would love to know how brazuca comes to life.

We were overwhelmed by requests – and unfortunately at the end we also had to turn down some of them for lack of time slots and because of some production-related restrictions. The media visits resulted in great coverage for brazuca, adidas and Forward Sports. Why is this a great story? Because for the first time in history the Official Match Ball is also produced here, in Pakistan.

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Tushar Goculdas
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An Indian football World Cup dream

An Indian football World Cup dream

“Deafening silence at the Jawaharlal Nehru Stadium, India is just a penalty away from qualifying for their first ever Football World Cup. This is the moment the entire nation has been waiting for. The ball is on the spot, the pressure is building, this is it, and it’s all in or nothing now. The referee blows the whistle, India’s striker Aniket Jadhav lines up to take the spot kick…”

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