Tag Archives: adidas

Stefanie Seufert
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HomeCourt – when setting up a new store concept becomes an adventure

HomeCourt – when setting up a new store concept becomes an adventure

You have already read about the concept behind the first adidas HomeCourt store on earth that opened its doors in January in Beijing. Our department was leading the set-up  of this brand new, interactive store concept and I was driving the installation of two shoebases, nine main directories, one big LED ring and a 3x12m LED wall. I flew to Beijing on December 5, to make sure our year of planning would finally come to life in our biggest Brand Center.

With only a month to go until the opening, I was expecting to see the store quite close to completion – but I was taught a lesson. When I arrived, I was almost certain that we wouldn’t be able to open on time. However, the cross-functional and multi-cultural team showed me over the next two weeks that unbelievable things are possible if you team up. I also learned that patience helps a lot – which up until then I didn’t really consider to be a strength of mine!

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Benjamin Moghimipour
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From Retail to headquarters – an unexpected path to a dream job

From Retail to headquarters – an unexpected path to a dream job

After working for several years in my dad’s company, an automotive supplier, I was ready for something new. I was sick of being the son of…. and I wanted to be independent. Although I was studying Production Engineering and the dream of all my fellow students was to work in the automotive and aircraft industry I couldn´t see myself there. Thinking back, I was more interested in sport, streetwear and sneakers than in cars. Already at the age of five, I was more attracted by my dad’s adidas ZX9000 and adidas Fire running shoes instead of playing with matchbox cars. I was inspecting the sole, the different materials of the shoe and dismantling the interchangeable cushion elements of the adidas Fire like I was dismantling my watch to check why it makes a sound.

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Mavis Qian
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Reducing waste through intelligent product design – “Low Waste” in plain English

Reducing waste through intelligent product design – “Low Waste” in plain English

Did you know that approximately 15% of fabric is wasted during the manufacture of a typical garment? Faced with this challenge, at adidas over the past two years we have steadily increased our efforts to reduce waste and components while upholding the premium quality and performance of our products. This is where the “Low Waste” project plays a key role.

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Andy Barr
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Boost – innovation in true adidas Running style and where it found inspiration

Boost – innovation in true adidas Running style and where it found inspiration

At adidas Running we’re never standing still, both literally and figuratively. Exactly one year ago Energy Boost was born. Boost is by far the most innovative and creative solution to providing the best energy return as well as industry leading cushioning with a single material – a combination, which to that extend was not achievable before.  But Boost also addresses many other consumer pain points making it the sports industry’s most exciting innovation in years. But how do such innovative ideas and technologies actually come into existence? Here are some examples.

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Sebastian Ernst
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Why being in an adidas NEO store is an one-of-a-kind shopping – and working – experience

Why being in an adidas NEO store is an one-of-a-kind shopping – and working – experience

Unbelievable! Two years have passed since the opening of the first NEO store in Germany. In February 2012, we set out to conquer the German Young Fashion Market in “my” store here in Hamburg with a huge opening ceremony. It seems to me as if this celebration is not over yet. The development of our net sales and sales conversion rate in our Hamburg store are only two reasons to continue celebrating!

But what is it exactly that makes shopping and working in a NEO store so unique?

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