During a Marketing traineeship at the adidas Group, a post-graduate program for MA students, I got the chance to go through six different departments and work with a lot of interesting colleagues. This one-and-a-half-year experience helped me establish a great network with some awesome people who I try to keep up with in my new role in the Brand Marketing team of adidas Originals Market Central. I have always been open-minded, although maybe not the best networker, but at adidas people through all levels are incredibly open and down-to-earth which makes it relatively easy to approach coworkers and start your networking. This is not only due to our corporate culture, but also due to our office architecture that supports the idea of openness. adidas employees are diverse and multi-cultural which makes it even more interesting to exchanges views on different topics – not only work-related but also outside work. These relationships can be very enriching. In a nutshell, there is a great platform to connect with exciting people from around the world to learn and support each other.
So how to get started?
Normally, when creating a shoe, product creation teams take inspiration and general guidance from previous collections, while meeting specific current season needs. This time, we did it differently.
With the running design team, we started from the ground up and asked ourselves what exactly must be included in a shoe to make it functional and meet the athlete’s performance needs. Our approach was clear: think minimal. Include only those elements that are essential.
This is how this season’s Element Soul running shoe came to life.
My name is Paul Seline and I joined adidas in 1992. Since then – starting with the FIFA World Cup in the USA in 1994 – I have had the opportunity and tremendous privilege to contribute to, manage elements of, and then lead adidas efforts related to 6 World Cups. Currently, I am the Global Project Lead at adidas for 2014 FIFA World Cup Project. And while for most people, a World Cup starts on the day of the opening game, for adidas and for me things are already in full swing…
Four months ago, I walked into our team meeting on a Monday morning. It was a regular team meeting like we have once a week. We usually plan one athletic activity with our team every month, but this time, we came up with an ambitious goal, the 33rd Vattenfall Berlin Half Marathon 2013.
As one of the world’s largest half-marathons, with record attendance levels reported in the last several years, this was the ideal place for the diverse ambitions of the Public Relations Team to kick-off the running season. Of course everyone agreed immediately. But the next day, I realized how far 21km can be. I love running, but I was not expecting to do a long-distance run so soon. I was pretty sure that, by the time the end of March came, most of my colleagues would skip the race. But guess what, almost everyone in the PR Team Central Europe West signed up.
This evening, in Nuremberg, Germany will play Kazakhstan in the latest round of qualifiers for the 2014 FIFA World Cup in Brazil. Despite their busy schedules, three of the national team players, Philipp Lahm, Per Mertesacker and Sven Bender found the time to stop by adidas Headquarters in Herzogenaurach for an equally exciting contest. On Monday, March 25th at 12 noon there was a showdown at the adidas Brand CenterThe adidas Brand Center is a high-quality exhibition and event hall, located at the adidas Group’s headquarters with total floor space covering 12,500m². It offers the ideal platform to present the values, concepts and product innovations of the adidas brand. It offers exhibition rooms, conference rooms and presentation areas as well as the "Walk of Fame", which highlights past milestones and future innovations of adidas.. Two teams, ‘Team Bender’ and ‘Team Mertesacker’, went head to head, alongside adidas employees, in a tough battle to become the winners of the first ever adidas football quiz.