Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
Uncontrol yourself – creating the climachill ad campaign
Every single day I get to come to the studio to create with some extremely talented people – and for the best sports brand in the world. It’s a dream job. “When you call someone and tell them you’re from adidas, nine times out of ten they will say “I love adidas and I would […]
Around the world with 50 superstars, a suitcase and Pharrell Williams
“Don’t decide your style based on my style or anyone else’s. What makes us all individuals is that we can all choose for ourselves,” – Pharrell Williams. These are the words behind Pharrell’s inspiring manifesto for his new collection #supercolor.
“Each day you have to look for new challenges” – Xabi Alonso on success in sports and business
When football World Cup champion Xabi Alonso visited the adidas World of Sports in Herzogenaurach, we took the chance to get some personal career tips for you. We all know Xabi as the never-failing dominant FC Bayern Munich midfielder – so what is his recipe for success and how can we learn from him to […]
Exclusive experience: How we put consumers into Kanye’s shoes
Existing sneaker release methods in the US are time consuming, manual, and perceived to be unfair as they often favor bots and insiders. The adidas Confirmed app evolved from conversations between Originals Brand Marketing and our Digital Innovation team about creating a better way to launch marquee shoes to adidas’ most loyal consumers.
Insights into adidas’ new brand communication initiative (Click-Tip)
It’s loud, it’s always live and it motivates the hell out of me. adidas’ new series of films that was launched today is designed to motivate and inspire athletes and sport enthusiasts to be the best they can be. Dear colleagues, as far as I’m concerned, you achieved your goals! I’m passionate about sports, but […]
How we live diversity at the adidas World of Kids daycare centre
Diversity is firmly embedded in our corporate values. 50% of our employees are men and 50% are women. Worldwide, we have over 50,000 employees in around 160 countries. Our World of Kids daycare centre also includes 18 different nationalities originating from countries all over the world.
Ultra Boost – A synergy greater than the sum of its parts
So today we launched our latest BOOST Running shoe – the adidas Ultra Boost. It’s been two and half years since we had our first brainstorming for the shoe and I have been researching and testing different ideas and prototypes since then. After all that time and work it was fantastic to have the opportunity […]
Dame Time! Saying hello to D Lillard and his signature shoe.
On Tuesday, Jan. 13, Damian Lillard and adidas unveiled the D Lillard 1 – the first in a line of signature products designed for the point guard, which will be available at retail on Feb. 6. To celebrate the launch and reward Portland fans, Damian and adidas held an exclusive “Dame Love the Fans” event […]
China’s first women’s only store
At the end of 2014, adidas launched three new women’s stores in China just weeks apart from each other. The first women’s store debuted in Beijing and two more stores were launched in Chengdu. The women’s store is a new segmented retail format which offers the best of women’s performance products from all key categories […]
The shared value of empowering employees to make social change happen
When you work in a business environment, you know about sales figures and business objectives. There is sometimes pressure to succeed, to become better, to outscore anyone else. Working for the adidas Group can be competitive and equally rewarding when you put your heart into it.
Retail is detail – why putting clothes on hangers matters
When I started having Retail as a business partner almost 3 years ago, I never really was able to understand why these people would go so crazy about pictures from our stores. They literally bombarded their audience in every meeting. With a captivating gleam in their eyes they would say “doesn’t this look beautiful”… “this […]