Tag Archives: adidas Group

Usability as a Standard at adidas’ Global IT

Matthijs WardenierMarch 15, 2013 2:12 pmOn-the-Job Records

I find that telling a story is one of the best ways to convey a message. In this post, I would like to tell you a story about how we, the Usability Engineering team at the adidas Group, are making a difference. As usability engineers we ensure consumers and employees enjoy the digital products we create at CoE Marketing Global IT. Digital products refer to complex corporate applications, mini campaign websites and stellar mobile apps. No matter what digital product the adidas Group brings to life, we aim to make sure users have a thrilling digital experience with our brands.

“Trainee and what’s next?”

Philana-Lee GouwsMarch 13, 2013 4:46 pmCareer Talk

“Knowledge is the root of success” – Adi Dassler

This quote has always grabbed my attention because of the enormous truth captured in just a few words. And because I am from Africa, where roots count… where trees have to survive droughts by virtue of their roots.

The above quote by Adi Dassler was the last sentence in my cover letter when I applied for the Functional Trainee Program with adidas almost 2 years ago. I was a recently graduated Masters student when I received a phone call and joined the assessment center after which I was chosen to be a Footwear Development trainee at the adidas Headquarters in Herzogenaurach, Germany. The seed for success and excellence in my life had been planted in new soil and the first tentative roots germinated in foreign soil.

Summarising the essence of a truly diverse function at the adidas Group – Global Operations

Aki Ben-EzraMarch 11, 2013 4:55 pmBusiness Operations

An important part of our role in Global Internal Communications here at the adidas Group is to bring clarity to and create understanding for complex topics through different means of communication. Topics can range from strategy, to the meaning of Key Performance Indicators, all the way to administrative processes employees simply need to know about. The challenge is always to break the topic down in a way that is easy to understand and digest, providing just the right level of detail to keep our audience engaged, and get the message across.

The other day, our Chief Operating Officer and Head of Global Operations Glenn Bennett approached us with a request to create a new orientation video to on-board employees in his Global Operations function. Summarising the essence of this truly diverse function in a short clip seemed a bit of a task…

Herbert Hainer’s perspective on the adidas Group’s 2012 Full Year Results (Video)

Jan RunauMarch 7, 2013 9:20 amOn-the-Job Records, Strategy Updates

Today we are hosting our 2012 annual full-year results presentation for media and analysts at our company’s headquarters in Herzogenaurach, Germany. For 2012, the adidas Group achieved again a set of very strong results. In an interview our CEO Herbert Hainer tells us his stories behind the numbers.

Behind the scenes of the adidas Group Blog (Click-Tip)

Frank Thomas (Moderator)February 26, 2013 5:50 pmBusiness Operations

The adidas Group Blog’s goal is to give authentic and personal insights into the company behind the brands. Our employees from across all different departments and from across the globe create blog posts on top of their daily work in order to give you a picture of what it is like to work for the adidas Group and which topics really matter to us. However, these employees need to be identified, motivated, coordinated, and sometimes they also seek consultancy.

Just recently, I was asked by Jan-Paul Schmidt, who takes care of Social Media in the Corporate Communication team of the Scout24 Group, to give him some insights into our approach to corporate blogging for a series on the Scout24 Corporate Blog. This interview was published today. So if you want to get a glimpse behind the scenes of the adidas Group Blog, see the interview here. As it’s in German, we had parts of it translated for you here.