“The art of innovation is to anticipate what consumers can’t articulate yet”
Back in the days, common football player’s opinion was that a boot mainly needed to protect you from the opponents’ tackles and the impact of kicking the ball. Adi Dassler was said to be an inventor and a lateral thinker more than anything else. He observed that a footballer was only in contact with the ball for maybe 90 seconds of the 90 minutes; the rest of the time he was running, so Adi Dassler reasoned that a footballer needed footwear as light as possible instead of heavy, clumsy leather boots. Apparently Adi Dassler didn’t care much about conventions. He had his own ideas and followed them, no matter what others said. When I recently read about this little anecdote in our history book I immediately thought that you can still feel Adi Dassler’s visionary and creative spirit here at adidas. But what makes an idea a successful innovation? What is our framework for innovation? My curiosity was piqued and I decided to ask Bernd Wahler, adidas Head of Innovation, for an interview. Here’s what I learned…
The adidas Group is at it again, with heart-pounding careers, more ways to connect with people as passionate as you are, and the once-in-a-lifetime opportunity to help shape the future of sport and sport styleadidas Sport Style is defined as the “Future of Sportswear” and includes the labels Y-3, Porsche Design Sport, adidas SLVR and adidas NEO. adidas Sport Style’s positioning statement is “Style your Life”. in 2013! The adidas Group has launched an all-new career experience: http://www.careers.adidas-group.com/. Here you will find a fast, fun way to explore and apply to adidas Group careers and much more!
For the past six years Mats Merkel has been working as a consultant to the adidas global sports marketing tennis division. He is travelling and working with some of the greatest athletes in tennis. In the following guest post he is giving you some insights into his amazing job.
My job as a coach for the adidas tennis Player Development Program
My name is Mats Merkel. I just got back from Melbourne, Australia and as you are all into sports you know that in January the first Grand Slam of the year was held in Melbourne. In 2005 Jim Latham who was Head of Individual Sports and Olympic Sports GSM has founded the adidas Player Development Program. Since then the team has been expanded to 4 consistent coaches/mentors, Sven Groeneveld, Darren Cahill, Gil Reyes and I. Let me give you some insights into my work…
As previously announced on this blog, I recently took part in a webinar organized by GreenBiz called “Dismantling the barriers to energy efficiency”.
The aim of the webinar was to show how the Environmental Defense Fund (EDF) can help companies identify and overcome barriers to successful energy saving through their fellowship program. As a matter of fact, I am one of the many MBA students that have been trained by the EDF on the fundamentals of energy efficiency, and I was then really excited to join the adidas Group and its Corporate Real Estate Team to identify, quantify and prioritize energy efficiency investments in our North American properties.
…Exactly… by going to the places in Africa which others would rather avoid. Because it’s not only the culture and nature here that is typical for Africa. No, it’s also particularly the people and the way of life in the townships that is very special.
Fortunately, however, there are supportive companies that don’t look away. adidas is one of these companies and, amongst other projects, supports the organisation SCORE in South Africa.