The adidas Group Blog’s goal is to give authentic and personal insights into the company behind the brands. Our employees from across all different departments and from across the globe create blog posts on top of their daily work in order to give you a picture of what it is like to work for the adidas Group and which topics really matter to us. However, these employees need to be identified, motivated, coordinated, and sometimes they also seek consultancy.
Just recently, I was asked by Jan-Paul Schmidt, who takes care of Social Media in the Corporate Communication team of the Scout24 Group, to give him some insights into our approach to corporate blogging for a series on the Scout24 Corporate Blog. This interview was published today. So if you want to get a glimpse behind the scenes of the adidas Group Blog, see the interview here. As it’s in German, we had parts of it translated for you here.
Have you ever noticed a hangtag in a store telling you that ‘this product is more sustainable’? Have you wondered what that meant? You’re not alone: 75% of young consumers today say they want to know more about a product’s environmental impact, and 65% wish that more companies were putting even more sustainable products on the shelf (Source: BCG Global Green Consumer Survey, 2008) – and so do we at adidas. Here are some insights how we plan to achieve these goals.
A short introduction – my name is Alexis Olans, and I head up the adidas sustainable product program, adidas Better Place. Since 2007, we have been working with teams from across the adidas brand to conduct research on product environmental impacts, discover what design changes will both improve performance and environmental care, and provide product creation teams with the tools they need to ensure that more sustainable apparel and footwear make it successfully to the marketplace. We work across all relevant functions of the adidas brand and with peers in the industry, to provide you with more sustainable products as well as with more information on the ways how these products are made – so you can make a well-informed purchase decision.
Adi Dassler left us a legacy. Thousands of objects collected through the years. Previously hidden from the outside world, they are now gathered together in one place, waiting to be discovered.
The external interest and requests adidas History Management received, prompted the department to establish a tool collecting and visualising adidas’ heritage for everyone. Due to the collaboration with adidas heros like Stan Smith, Zinedine Zidane or Jeremy Scott, the adidas archive presents not only the products themselves, but the people and their experiences behind them. In addition, stories such as the Olympics, Innovation at adidas or the Superstar will give you profound insights into the world of adidas.
Herzogenaurach. It’s not an easy place to locate on a map. It’s even harder to pronounce (seriously, I’ve given up after three years). But this unassuming German village was home to our founder Adi Dassler, it is the heart and soul of adidas and, of course, our global headquarters. With over 3,500 employees, 600 of whom are from outside Germany, and over 250 open positions currently – you can imagine how many times HRHuman Resources (HR), is the organisation within the adidas Group which is responsible for the management of our workforce. Responsibilities include attracting, selecting, training, assessing and rewarding employees as well as fostering a corporate culture of performance, passion, integrity and diversity. has heard “Herzo-what?!”.
That’s why we are so thrilled to announce the launch of a brand-new website for you to experience Herzo: herzo.adidas-group.com. Designed to show prospective employees considering moving to Germany what it is like to live and work here, we wanted to feature first-hand accounts from our international employees who have relocated to Herzo for an opportunity of a lifetime at our headquarters.
I just started my internship with Simone’s team. However, two month ago I already had the opportunity to combine a Christmas-trip to my home country Colombia with a visit to the “Fundación Tiempo de Juego” in Soacha. In a nutshell it is an organization which uses football and other activities to promote values and formal education amongst kids and teenagers in the most vulnerable areas of Colombia. This is the inspiring story of a student, who wasn’t willed to agree with the assumption that the kids of a nearby, poor and troubled neighbourhood were part of the problem; he preferred to consider them as the solution and took the reins.