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Putting our passion for sports into action at Berlin Half Marathon 2013

Laura BaumApril 10, 2013 3:35 pmOn-the-Job Records

Four months ago, I walked into our team meeting on a Monday morning. It was a regular team meeting like we have once a week. We usually plan one athletic activity with our team every month, but this time, we came up with an ambitious goal, the 33rd Vattenfall Berlin Half Marathon 2013.

As one of the world’s largest half-marathons, with record attendance levels reported in the last several years, this was the ideal place for the diverse ambitions of the Public Relations Team to kick-off the running season. Of course everyone agreed immediately. But the next day, I realized how far 21km can be. I love running, but I was not expecting to do a long-distance run so soon. I was pretty sure that, by the time the end of March came, most of my colleagues would skip the race. But guess what, almost everyone in the PR Team Central Europe West signed up.

Portrait of a distance runner: Haile Gebrselassie

Jeremy BoothApril 5, 2013 4:10 pmHistory

We’re now a few months into the adidas ‘Year of Running’. This story looks at distance running and who better to help us along than one of the greatest distance runners of all time: Haile Gebrselassie.

Gebrselassie’s remarkable career is inspiring to say the least. He reminds us that running can be a lifestyle or part of one’s culture, as well as a sport. He also reminds us of humble beginnings. Let’s look at some of the milestones of Gebrselassie’s career and some of the special Gebrselassie objects we have in the adidas collection.

Easter eggs and big smiles

Simone KlossApril 2, 2013 4:04 pmCommunity Involvement

Easter is the time to be with the family and of course, what kids most love about Easter, to hunt for Easter baskets. Unfortunately for some families this is – for different reasons – not always the way they spend Easter. This is why a group of adidas volunteers supported the organization “Schlupfwinkel” to organize their annual Easter Egg Hunt on Holy Thursday and celebrated Easter with families, who otherwise might not be able to do so. adidas volunteers assisted in cutting vegetables, packing and hiding Easter baskets until the kids arrived with their families. Finally, it was time to hunt for Easter baskets.

Building a global network in a diverse Group structure

Sonja SpirkMarch 28, 2013 3:33 pmBusiness Operations, Career Talk, On-the-Job Records

My daily business is garment development. More precisely I work in the ‘Inline Training business’ for Apparel Creation, and head the BU Women’s Development team. Within this area we handle the whole sampling process from design sketch to commercialization, including workmanship advice, production feasibility checks, fit information and material expertise. We also work very closely with Costing, and are in close contact with the factories and our back offices in Asia.

When I read about the Ambassador Program , I immediately applied for it. For me, it was important to experience a new area outside of Development which would help me understand more about actually getting the products into the market. Now I had the chance to do this. The process was smooth and my seniors were very supportive.

Showdown between Per Mertesacker and Sven Bender at the adidas headquarters

Helen HovingtonMarch 26, 2013 4:43 pmHeadquarter News

This evening, in Nuremberg, Germany will play Kazakhstan in the latest round of qualifiers for the 2014 FIFA World Cup in Brazil. Despite their busy schedules, three of the national team players, Philipp Lahm, Per Mertesacker and Sven Bender found the time to stop by adidas Headquarters in Herzogenaurach for an equally exciting contest. On Monday, March 25th at 12 noon there was a showdown at the adidas Brand Center. Two teams, ‘Team Bender’ and ‘Team Mertesacker’, went head to head, alongside adidas employees, in a tough battle to become the winners of the first ever adidas football quiz.