Last week, the FIBO, the world’s leading international trade show for fitness, wellness and health, took place in Cologne, Germany. Reebok used the opportunity to present its fitness strength at this well-known platform. Yoga Rebel and Reebok testimonial Tara Stiles from NYC, USA, and Annie Thorisdottir, two-time Reebok CrossFitCrossFit is a strength and conditioning programme with constantly varied, high-intensity, functional movement with the goal of improving fitness. CrossFit is closely associated with the Reebok brand. Games Champion, attended to bring the Reebok “Live With Fire” campaign to life. As a PR trainee, I’m currently working in the Reebok Marketing team for Germany, Austria and Switzerland and had the chance to lead the PR work regarding FIBO and Tara Stiles’ visit. What an incredible experience!
Find out more about the various activations that took place in Cologne and how yoga and CrossFitCrossFit is a strength and conditioning programme with constantly varied, high-intensity, functional movement with the goal of improving fitness. CrossFit is closely associated with the Reebok brand. came together under the umbrella of fitness…
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