Over the past few months we have covered the creating progress of our adidas Brand BookThe adidas Brand Book is a book developed for employees of the adidas Group to provide an overview of our company and business. It inspires us for the future and celebrates our achievements of the past. here on our blog. In four different posts we talked about how a Brand BookThe adidas Brand Book is a book developed for employees of the adidas Group to provide an overview of our company and business. It inspires us for the future and celebrates our achievements of the past. can have an impact on employees’ loyalty, how challenging it was to put adidas’ history in one book, what the creative direction to explain adidas’ identity was and what the creation of the Brand BookThe adidas Brand Book is a book developed for employees of the adidas Group to provide an overview of our company and business. It inspires us for the future and celebrates our achievements of the past. was like. We are very proud to announce that our adidas Brand BookThe adidas Brand Book is a book developed for employees of the adidas Group to provide an overview of our company and business. It inspires us for the future and celebrates our achievements of the past. was recently awarded the prestigious PR award in the category Corporate Media for the first time. The DPRG (“German Public Relations Association”) and F.A.Z.-Institute rewarded the best companies, institutions, agencies and future talents in 21 categories. Looking back, the reason for writing down the adidas story is described as follows:

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