Representing the adidas Group at a career fair is something really special and exciting. Since finishing the functional trainee program in Human ResourcesHuman Resources (HRHuman Resources (HR), is the organisation within the adidas Group which is responsible for the management of our workforce. Responsibilities include attracting, selecting, training, assessing and rewarding employees as well as fostering a corporate culture of performance, passion, integrity and diversity.), is the organisation within the adidas Group which is responsible for the management of our workforce. Responsibilities include attracting, selecting, training, assessing and rewarding employees as well as fostering a corporate culture of performance, passion, integrity and diversity., I have worked with our Talent Acquisition team for the region EMEAEMEA is the abbreviation for Europe, the Middle East and Africa, which is a regional designation used for adidas Group business purposes. . In my role here, I am also responsible for organising and participating in career fairs at different universities throughout Germany.
Every day at a career fair is very exciting and different every time. We meet you – currently, students and graduates – our potential future talents, which is very inspiring for us.
In the first part of our three-part infographic series we showed you what working in the heart of Europe feels like. We defined some fun benefits of living in Germany such as distances to attractive European cities, advantages of the German autobahn or the amazing amount of German zoos. As promised in our last post we provide you in this post with all you need to know about Nuremberg. Nuremberg is the biggest city in the near of our adidas Group headquarters in Herzogenaurach. Stay tuned for Part 3 (“Define working at the adidas Group global headquarters”).
Just recently, adidas was awarded a Global Fashion Award by WGSN. This award recognizes brilliance in fashion and retail design across the globe. adidas was chosen to receive the award for the Best Sports/Activewear Design Team 2012. The award was presented to us for our overall design image as a brand in 2012, with exceptional mention of our presence at the Olympic Games. It is an award for both adidas Sport Performanceadidas Sport Performance offers products in most sports categories. The key focus categories are: Football, Basketball, Running, Training and Outdoor. Everything at adidas Sport Performance reflects the spirit of our founder, Adi Dassler. The main objective is simple: make athletes better. Therefore, innovation is at the core of all adidas Sport Performance products.
The target consumers are clearly those consumers who call themselves athletes, are active in sport, or simply are inspired by and love sport. as well as the adidas Style division. The two world-class design teams are led by Dirk Schönberger and James Carnes. On the occasion of this amazing recognition, I was able to talk to James Carnes, adidas’ Global Creative Director for performance, to get his insights on what makes the adidas design team special and what the future of design in the sporting goods industry is.
The following text is from our annual report: “Inspired by its roots in fitness, Reebok is a global sports brand that is committed to empowering consumers to be ‘fit for life’. Reebok’s mission is to challenge and lead the fitness world through creativity.” I now came across a blog post from Bonnie Pfiester, a fitness model and columnist, who definitely provides prove for this commitment to fitness. Bonnie recently visited our Reebok headquarters and got an inside look in the company. She says that she has never been a Reebok fan…this seems to have changed for several reasons. Check out her blog: “Reebok Reeborn? Sneak Peek of Sneaker Town 2013”