Adelina Simanjuntak
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Giving Workers a Voice for Better Working Conditions

Giving Workers a Voice for Better Working Conditions

Towards the end of 2012, the adidas Group launched an “SMS for Workers Hotline” pilot project in one supplier in Indonesia. The initiative, which takes advantage of the fact that the vast majority of factory workers in Indonesia have mobile phones, allows factory workers to send a simple SMS to the factory management if they are concerned that their rights are being compromised or simply to ask for clarification. read more

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John Froehlich
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Where the football stars get their cleats pimped

Where the football stars get their cleats pimped

“Only the best for the athlete” – the key principle of our founder Adi Dassler. And still today, this is what is driving us at the adidas athlete services team. We work very closely with a great number of football players, and of course also athletes in other categories, to make sure we create the best possible products.

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Edith Ebbesmeyer
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From “blind” to “virtual” dates – How the World Cup products get into the stores

From “blind” to “virtual” dates – How the World Cup products get into the stores

You agree that the FIFA World CupTM is a very emotional event and major highlight in the calendars of football fans across the globe, right? Those four weeks will most probably turn us all into football maniacs, with our hearts beating faster the closer we get to June 12th, the start of the competition in Brazil.

As enthusiasts, we all want to express our sympathy and pride for our favorite teams and wear their respective gear; but before we can actually hold, try on and buy the desired jerseys, shoes, or the official World Cup ball – the brazuca – the products have actually gone through quite a process - have you ever wondered how the products get into the stores and what it looks like behind the scenes?

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Michelle Louise Wilkinson
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Attitude at work

Attitude at work

Have you ever wondered why you love to work with some people and hate to work with others? Have you ever noticed some people are always surrounded by others, like bees around honey, and other people less so? Have you ever come across people who seem to have it all, and are always happy regardless of what life throws at them, and others who are always miserable and forever complaining it’s someone else’s fault?

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Melanie Steiner
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Sports Marketing – The adidas vanguard for the World Cup in Brazil

Sports Marketing – The adidas vanguard for the World Cup in Brazil

On the bike along the beaches of Copacabana, a place where others go on vacation – this is my daily way to work. Not bad. But why is that so? I’m the adidas FIFA manager for the World Cup 2014 and that is why I am based in Rio de Janeiro, Brazil.

Definitely a fantastic job and I can imagine that a lot of people out there would give a lot to have such an opportunity – being right at the center of the biggest sports event in the world in such a fascinating and football crazy country. But it is also quite a challenge and not always easy. So if you are interested in seeing what exactly I do and how it is to live and to work here in Brazil, check out this video.

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