Christian Kuhna
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Bringing the adidas Group Learning Campus to Life! – Learning in the 21st Century!

Bringing the adidas Group Learning Campus to Life! – Learning in the 21st Century!

At an All-Employee Meeting in November 2011, our CEO Herbert Hainer announced that the adidas Group will invest further in our employees by building a Corporate University for all our employees to learn and develop. A team was formed in HR in the Centre of Excellence Learning to develop ideas on how learning should look for present and future generations.

And instead of just re-packaging our training and learning offers and re-branding it ‘Corporate University’, the team realised that this was a unique opportunity to re-position and re-wire learning in the 21st century, to acknowledge training, learning and development as a competitive advantage.

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Philipp Meister
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3 things you should know about the adidas Group’s water-saving initiatives

3 things you should know about the adidas Group’s water-saving initiatives

After a few years spent working in the material development and innovation department at the adidas Group, I recently transitioned into my new role in the Social and Environmental Affairs team.

In my old role, I led a few projects in which reduced water consumption was a key focus. But as I am now exposed to a relatively large portfolio of sustainability-related actions, I have discovered that there are other programmes with a positive impact on the adidas Group’s water footprint. read more

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Ingo Winterhoff
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Putting heart and soul into retail technologies

Putting heart and soul into retail technologies

Just a couple of weeks ago, I showed the photo album of when I was a kid to my five-year-old daughter. As we flipped through the pages, she suddenly pointed at one picture of me as a 10-year-old boy on the beach and said “daddy, you are wearing adidas shoes”. I paused and memories came back of my first adidas tennis racket, and the Stefan Edberg shirt I got for my 10th birthday, as well as the innumerable number of adidas soccer shoes that accompanied me along the way. So, my passion for this brand apparently began long time before I joined the company 13 years ago.

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Lavy Ohayon
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How adidas football designers hunt down inspiration for world cup jerseys

How adidas football designers hunt down inspiration for world cup jerseys

Inspiration may lurk anywhere and you never know when it hits you. As a designer it’s your job to turn this process into something proactive. It’s not about getting hit by inspiration but about finding it.

I am part of the adidas design team that is responsible for designing the football jerseys for our teams at the football world cup this year. The job itself as designer allows you to research into a wide variety of subject and is a great challenge. Working out the national identity of a country and incorporate this into the design of the football shirts, this is what is driving us. My friends always ask me how we work and where we get our inspiration from – well, sometimes it is more unconventional than you would think…

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Kirsten Keck
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Game over for traditional intranet navigation

Game over for traditional intranet navigation

Where can I find …? Who knows …? Too much information … not relevant to me! If you hear this from your colleagues then it’s about time to act. The timing could not have been any better, because our business strategy Route 2015 is built on the principles of speed, consistency and consumer focus as well as a way of working that is open, honest, fact-based, non-political, collaborative and efficient.

While all this is common knowledge among our employees, feedback from our Global Engagement Survey showed that this was not yet permeating our digital landscape. In addition, the social media revolution was an influencing catalyst for companies to become more networked and personalized. In order for the adidas Group to stay an employer of choice, the new generation of employees demands the same ease of connecting and communicating with intuitive technologies that they leverage in their personal lives. read more

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