Silvia Raccagni
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Visiting the birthplace of brazuca

Visiting the birthplace of brazuca

Last year, I had the incredible opportunity to fly to China and visit the supplier where brazuca is manufactured – the one and only ball that will be rolling on the pitch in Brazil this summer during the 2014 FIFA World Cup.

To be completely honest, before joining the adidas Group I had never thought about the importance of a football ball. As a fan like me, you might tend to focus on the players, the teams and, ultimately, the result of a match. But it is true: at the end of the day, you cannot play football without a ball!

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Nicole Sieverding
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How a food box fits into a sneaker – and more stories from our newly published 2013 Sustainability Report

How a food box fits into a sneaker – and more stories from our newly published 2013 Sustainability Report

I have been working on sustainability topics at the adidas Group for more than 13 years now, and ever since, we report publicly about social and environmental initiatives, targets, successes and challenges. Today, I am happy to tell you that we have launched our fourteenth Sustainability Progress Report called ‘FAIR PLAY, which not only explains the rationale behind the title, but also gives an insight into the diverse areas of sustainability at the adidas Group in a story-telling way.

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Melanie Steiner
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Bom Dia Brazil – First-hand experience right from the centre of World Cup craziness

Bom Dia Brazil – First-hand experience right from the centre of World Cup craziness

My name is Melanie Steiner and I am a true Latin America lover! I guess you have to be in order to survive in this part of the world, a crazy and fascinating, lovely but complicated world, where the clocks tick a tiny bit slower than elsewhere.

Of the nine years that I have been with adidas now, I have actually spent quite some time in Latin America: about two years as a brand marketing manager in Buenos Aires, Argentina and, since 2012, based in Rio de Janeiro representing adidas in the role of the FIFA Manager for the 2014 FIFA World Cup™ on the ground in Brazil.

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Adelina Simanjuntak
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Giving Workers a Voice for Better Working Conditions

Giving Workers a Voice for Better Working Conditions

Towards the end of 2012, the adidas Group launched an “SMS for Workers Hotline” pilot project in one supplier in Indonesia. The initiative, which takes advantage of the fact that the vast majority of factory workers in Indonesia have mobile phones, allows factory workers to send a simple SMS to the factory management if they are concerned that their rights are being compromised or simply to ask for clarification. read more

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John Froehlich
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Where the football stars get their cleats pimped

Where the football stars get their cleats pimped

“Only the best for the athlete” – the key principle of our founder Adi Dassler. And still today, this is what is driving us at the adidas athlete services team. We work very closely with a great number of football players, and of course also athletes in other categories, to make sure we create the best possible products.

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