Lionel Messi, Clarence Seedorf, Fabio Capello, Mark van Bommel, Boateng … who can say he has had a kick with all these superstar players and coaches? Well, I can. And when I met all these players, guess who was always with me – brazuca. The Official Match Ball for the 2014 FIFA World Cup is the most tested ball that adidas has ever developed and extensive player perception testing was an essential part of this.
The month of April was a busy one. Not only was the Sustainability report and the new video launched, but a number of locations across the adidas Group also celebrated Earth Day to show their support for Environmental protection and other topics falling under sustainability. Here’s a quick look at what went on in the different locations.
If you are a sports student, everybody keeps asking you skeptically “And what do you want to do with this?” Finally I can respond with: land a dream kick-off for my career, as an adidas PR Trainee. For my daily work, this means that I am communicating a lot with journalists, providing them with the latest information and pictures about our products and supporting their research.
So whenever you see German media coverage about the jersey of our national football team or the Brazuca for example, our team probably had something to do with it. Knowing that I’ve played an important part in bringing these articles to live feels great. After all, I’ve played football since I was six years old and have always loved my three-stripes football boots, which are now a big part of what I do at work.
Now and then, it gets even better. Luckily, some PR projects leading up to the World Cup involved Germany’s best football players. So all of sudden, being a PR trainee did not only mean to work with the products I love anyway, but also with the players I admire…
What a day, what a journey…
What am I talking about? The new adidas group sustainability framework video.
In the third part about our adidas Group Learning Campus, we’ll focus on the physical campus concept. As a quick reminder: we are currently founding the adidas Group Learning Campus, our “Corporate University”, the one-stop shop for all training, learning and development offers across the adidas Group.