So what is it like to be a designer at Reebok? I am glad you asked, and up until I arrived at the doorsteps of the building, that was the question on my mind as well. My name is Seth Maxwell and I am a recent graduate of college who could not wait to begin my experience designing at Reebok. I am a footwear designer as part of Reebok’s unique Apprenticeship Program which seeks to provide recent graduates the opportunity to work inside of a fitness-centered brand. I myself have always had a keen interest in Reebok for its dedication to fitness, and am thrilled to be a part of this amazing company. I could write all day about how awesome Reebok is, but what I really want to tell you is what it is like to walk a day in my Reebok shoes.
The 2014 FIFA World Cup has come to an end and life in Brazil is back to normal. Hosting a global event in their country has been an exciting and enjoyable time for Brazilians!
As we did last year during the Confederations Cup, adidas Brazil was able to give kids from the Ginga Social programme access to a live World Cup experience: 36 youngsters entered the stadium with the players, carrying the Fair Play flag onto the field, and over 120 children were chosen to assist a World Cup match in the stadium of their city.
The Reebok Design Department provides inspired design graduates with the opportunity to gain hands-on experience through a one year post-graduate ‘apprenticeship’ at its world headquarters in Canton, MA. The Design Apprentice Program is Reebok’s unique effort to grow and develop young talent while bringing a fresh eye to the brand. Apprentices spend the year working with and learning from Reebok’s renowned designers—gaining experience in footwear & apparel design, graphics, and color innovation, while learning to become innovators for the Reebok brand. Seth Maxwell, a 2014 apprentice, will chronicle his experiences in a series of future blog posts. To kick off the blog series, I had the pleasure of speaking with Matt Heller, Reebok’s Footwear Design Director for Outdoor, Basketball and Classics. We discussed Reebok’s design approach and the very special nature of the apprentice program. Here’s his take:
Last Friday was our personal big day the team was working towards the last two years. The adidas Group Learning Campus, “our Corporate University”, was officially launched by Chief HR Officer Matthias Malessa and Robin Stalker, CFO and first Dean of the Learning Campus.
“Since our CEO Herbert Hainer first announced that we will build a Corporate University in November 2011, a dedicated team has been working on this initiative – and one could say that with the adidas Group Learning Campus we are launching one of the most advanced and future-oriented corporate education models in the industry.” Matthias Malessa
Reebok is always looking for innovative ways to accelerate our mission to become the world’s number one fitness brand. About a year ago, we tapped into a consumer insight that explained why our core target group (we call it “Fit Generation”) is becoming less interested in spending vacations on the beach sipping umbrella drinks, and more interested in an “active vacation” experience. We knew that many travel companies were offering Cycling trips and Yoga retreats, but thought it would be awesome to create a “Reebok Fitness Vacation.”