Jochen Raff
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A special product for the World Cup’s most special moment – the brazuca Final Rio

A special product for the World Cup’s most special moment – the brazuca Final Rio

Without a doubt, the FIFA World Cup is the world´s biggest sports event. Millions and millions of fans around the world just couldn´t wait for this ultimate happening to start with the kick-off game on June 12. But – once the World Cup is finally there – what is the one single event where all the excitement comes to a climax? Of course; the final! It’s the pinnacle of the tournament, the two best teams in the world battle it out for a place in history. And no matter which teams play, an estimated one billion people worldwide will follow the game on TV, online or at public viewing events.

Safe to say that the final of the World Cup really is a special moment – one that deserves a special product. This is why we created a dedicated version of the brazuca, the Official Match Ball of the 2014 World Cup, for the final: the brazuca Final Rio.

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Matthew Hymers
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In a bid to win the World Cup: DFB team makes the most of cutting edge technology

In a bid to win the World Cup: DFB team makes the most of cutting edge technology

As the world cup reaches its closing and most exciting stages, the grueling schedule and physical demands of the tournament begin to take a toll on the players. Maintaining peak performance and managing fatigue and injuries become increasingly critical and are a key focus for the coaching staff.

In the case of the German national team (DFB), who take on Brazil in the first semi-final, the management of this part of their game is in safe hands. With the partnership between EXOS, world leaders in integrated performance training, and the adidas miCoach elite Team System, every angle is covered when it comes to ensuring the players will be ready to perform on match day.

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Gerald Kuhtz
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The Battle Pack in action

The Battle Pack in action

We are in the middle of this wonderful time that takes place only every four years. The World Cup fever is in full motion. It is an exceptional love affair when our hearts are supporting our national team in Brazil to win the cup. To me, the World Cup is not only a special opportunity to cheer for my nation but also to celebrate a unique look that adidas brought to the world of football and to the modern culture of sport. For the 2014 World Cup in Brazil, we introduced the Battle Pack Collection. It makes me proud when I see this pack in full action. Not long ago, it was a fragile baby thought that needed much attention. As one of the nursing parents I had the pleasure to watch it growing into an impactful collection with the bold presence we’re now all experiencing. Let me share with you how we went about it.

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Peter Sauerhammer
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brazuca Official Match Ball – making a special ball even more special

brazuca Official Match Ball – making a special ball even more special

The 2014 FIFA World Cup is now in its second stage. When watching the matches, you might have noticed that the brazuca on the pitch is different to the one you can buy.

If you take a close look when the teams enter the stadium, you can see a little additional print above the adidas brand logo. That’s the so-called Match Day Customization (MDC) with the names of the teams playing.

This print identifies each of the 20 brazucas provided by adidas Global Sports Marketing Football for every single match of the tournament. A novelty of this event is that one of those balls is marked as the KICK-OFF brazuca, the one that is used for starting the match.

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Martin Gebhardt
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Five great adidas FIFA World Cup™ moments

Five great adidas FIFA World Cup™ moments

The 2014 FIFA World Cup™ is well underway. Who will make it to the final? Who will score the most goals? And who will become the new World Champion? There are lots of questions which cannot be answered at this stage, and that’s what makes the game of football so interesting and exciting. It has always been this way, and it is this excitement that makes the FIFA World Cup™ such a fascinating event.

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