When I first started my career, press conferences were the best vehicle to get your news out. That has changed dramatically. For us at adidas Football, the traditional press conference is no more – it has evolved and with it we have adapted our communication to service both traditional and social media. As part of our biggest and most integrated marketing campaign ever, we have created a new format called ‘The Dugout’. Together with my team, I have the pleasure to lead this exciting project for adidas Football during the 2014 FIFA World Cup.
Today, the adidas Group announced that we have marked a very important milestone on our journey to being an even more sustainable company.
First of all, the company is entering a strategic partnership with bluesign technologies to further drive sustainable solutions in our global supply chain. bluesign technologies is the well-established world leading provider of assessment tools for positive chemistry in the textile industry. The bluesign system, focused on screening and managing chemical input at supplier level, brings multiple benefits such as the more responsible use of resources, the effective management of restricted substances, as well as the elimination of hazardous chemicals in the supply chain.
The incredible adventure that led me to adidas in Herzogenaurach started when I applied for the ‘adidas x Hyper Island’ scholarship. The Digital Experience team in Amsterdam gave me the awesome opportunity to enroll in Hyper Island’s Digital Data Strategist program. There was no way I could refuse the chance to study at the best digital marketing school in the world, and potentially work with the greatest sports brand.
As the newest member the Digital Experience team in adidas Group, my job revolves around consumer analytics with a focus social media analysis. And with the upcoming World Cup – I’m super stoked! If you want to know how I ended up it Hyper Island and how I finally got my job as a Business Analyst in the Digital Experience team in Nürnberg please read the full interview here.
Over the last weeks we’ve had the pleasure of sharing eleven videos clips with you featuring just a small selection of the many, dedicated adidas employees from all around the world who have been working hard to bring the FIFA World Cup to life. We’re thrilled that you enjoyed the series and thank you for your interest and kind feedback.
So much so, that we have decided to go for an encore.