Striving for innovation has ever been an integral value of adidas since Adi Dassler decided to provide athletes with the best possible equipment. But innovation is not only about product concepts such as the adidas F50 adizero. Sometimes it’s also about creatively improving the way how you create products and how to make most out of the circumstances. Adi Dassler for example created a legendary treadmill apparatus (see picture) to generate energy to operate machines by pedal power before electricity was generated in 1923.
adidas’ pursuit of innovation is one of the key factors which is strengthening our market position in the sporting goods industry. Read on to learn how this pursuit is linked to a decoration Herbert Hainer was honoured with yesterday.
A few weeks ago I introduced you to our company’s strategic IT approach: “Building a digital ecosystem for the enthusiastic consumer and the empowered employee.” Having shared the big picture, I promised to shed more light on the key elements involved. Today, I’d like to focus on the consumer aspect and explain what it means exactly from an IT standpoint. Here at the adidas Group we put the consumer at the heart of everything we do, and IT increasingly acts as an enabler in this context, directly impacting the consumer in areas such as mobile, social media, eCommerceElectronic commerce stands for business transactions conducted on the internet. and miCoachmiCoach is an adidas product category that has been created to offer consumers of all levels personal coaching with training programmes designed by the world’s top coaches. miCoach aims to make the user a better athlete, regardless of the sport..
In the first two parts of our three-part infographic series we showed you what working in the heart of Europe feels like and all you need to know about Nuremberg, which is the biggest city next to our global headquarters in Herzogenaurach, Germany. As promised in our last post we provide you in this post with some interesting facts and figures about our adidas Group global headquarters in Herzogenaurach. read more
The van is packed, the tunes are loaded and I’m ready for a long drive back to Xian after having spent a few meaningful days in Ningqiang County, located in the southwest region of Shaanxi province, China. There’s nothing like getting out of the city and spending time in China’s rural countryside to give you a different perspective on life – and, I’m not alone …