Simone Kloss
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Social change powered by sports – Looking back at 2012

Simone KlossDecember 19, 2012 1:35 pmCommunity Involvement
Social change powered by sports – Looking back at 2012

As the year comes to a close, we’re looking back at some of 2012′s big moments and achievements of our work in the area of community involvement and employee engagement.

With every single decision and action, we want to ensure our most important objective. We aim to drive positive social change by supporting organizations that connect children with coaches who teach life values in addition to sport. These organizations and their programs use sport to teach values such as self-confidence, respect and teamwork that can break down barriers and allow people to live healthier, happier lives.

We all know and have experienced how powerful sport is and that sports can teach you lessons for live. This is what we and our partners want to achieve.

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Frank Thomas (Moderator)
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University of Loughborough honours Herbert Hainer

Frank Thomas (Moderator)December 18, 2012 6:52 pmHeadquarter News
University of Loughborough honours Herbert Hainer

Striving for innovation has ever been an integral value of adidas since Adi Dassler decided to provide athletes with the best possible equipment. But innovation is not only about product concepts such as the adidas F50 adizero. Sometimes it’s also about creatively improving the way how you create products and how to make most out of the circumstances. Adi Dassler for example created a legendary treadmill apparatus (see picture) to generate energy to operate machines by pedal power before electricity was generated in 1923.

adidas’ pursuit of innovation is one of the key factors which is strengthening our market position in the sporting goods industry. Read on to learn how this pursuit is linked to a decoration Herbert Hainer was honoured with yesterday.

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Jan Brecht
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What it takes to build a digital ecosystem for the ‘enthusiastic consumer’

Jan BrechtDecember 12, 2012 5:36 pmBusiness Operations
What it takes to build a digital ecosystem for the ‘enthusiastic consumer’

A few weeks ago I introduced you to our company’s strategic IT approach: “Building a digital ecosystem for the enthusiastic consumer and the empowered employee.” Having shared the big picture, I promised to shed more light on the key elements involved. Today, I’d like to focus on the consumer aspect and explain what it means exactly from an IT standpoint. Here at the adidas Group we put the consumer at the heart of everything we do, and IT increasingly acts as an enabler in this context, directly impacting the consumer in areas such as mobile, social media, eCommerce and miCoach.

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Jennifer Cunningham
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Infographic: Define working at the adidas Group global headquarters (Part 3)

Jennifer CunninghamDecember 11, 2012 1:41 pmHeadquarter News
Infographic: Define working at the adidas Group global headquarters (Part 3)

In the first two parts of our three-part infographic series we showed you what working in the heart of Europe feels like and all you need to know about Nuremberg, which is the biggest city next to our global headquarters in Herzogenaurach, Germany. As promised in our last post we provide you in this post with some interesting facts and figures about our adidas Group global headquarters in Herzogenaurach.  read more

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Sabrina Cheung
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Gaining a different perspective on life – employee volunteering in China’s rural countryside

Sabrina CheungDecember 6, 2012 2:11 pmCommunity Involvement
Gaining a different perspective on life – employee volunteering in China’s rural countryside

The van is packed, the tunes are loaded and I’m ready for a long drive back to Xian after having spent a few meaningful days in Ningqiang County, located in the southwest region of Shaanxi province, China. There’s nothing like getting out of the city and spending time in China’s rural countryside to give you a different perspective on life – and, I’m not alone …

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