Category Archives: Sustainability Aspects

You may have read somewhere in the media in March this year about the adidas Group’s involvement with the Better Cotton InitiativeThe Better Cotton Initiative (BCIThe Better Cotton Initiative (BCI) was formally established in 2005, with the adidas Group as a founding member. As a multi-stakeholder initiative, composed of brands, non-governmental organisations and institutional organisations, the BCI develops and promotes good farm practices, allowing more cotton to be grown while reducing water and chemical use and protecting both working conditions and biodiversity.) was formally established in 2005, with the adidas Group as a founding member. As a multi-stakeholder initiative, composed of brands, non-governmental organisations and institutional organisations, the BCIThe Better Cotton Initiative (BCI) was formally established in 2005, with the adidas Group as a founding member. As a multi-stakeholder initiative, composed of brands, non-governmental organisations and institutional organisations, the BCI develops and promotes good farm practices, allowing more cotton to be grown while reducing water and chemical use and protecting both working conditions and biodiversity. develops and promotes good farm practices, allowing more cotton to be grown while reducing water and chemical use and protecting both working conditions and biodiversity. (BCIThe Better Cotton Initiative (BCI) was formally established in 2005, with the adidas Group as a founding member. As a multi-stakeholder initiative, composed of brands, non-governmental organisations and institutional organisations, the BCI develops and promotes good farm practices, allowing more cotton to be grown while reducing water and chemical use and protecting both working conditions and biodiversity.) and our commitment to make all our cotton products with sustainable cotton as of 2018.

Being a “Sustainable Materials Manager” at the adidas Group, I am in the lucky position to work closely with the BCIThe Better Cotton Initiative (BCI) was formally established in 2005, with the adidas Group as a founding member. As a multi-stakeholder initiative, composed of brands, non-governmental organisations and institutional organisations, the BCI develops and promotes good farm practices, allowing more cotton to be grown while reducing water and chemical use and protecting both working conditions and biodiversity. in further developing the collaboration. In mid-November, me and some colleagues from different locations, such as Taiwan and Indonesia travelled to India to meet our local colleagues and BCIThe Better Cotton Initiative (BCI) was formally established in 2005, with the adidas Group as a founding member. As a multi-stakeholder initiative, composed of brands, non-governmental organisations and institutional organisations, the BCI develops and promotes good farm practices, allowing more cotton to be grown while reducing water and chemical use and protecting both working conditions and biodiversity. co-founders and supporters such as Solidaridad (read their blog post about the field trip here) and Ecom. Together we visited the actual cotton farmers to find out more about the progress of the initiative, to gather some feedback directly from the farmers and define our next steps in the project.

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