Category Archives: Strategy Updates

Sonja Peter
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ISO 14001 audits: Is the adidas Group in for a greener tomorrow?

ISO 14001 audits: Is the adidas Group in for a greener tomorrow?

At the adidas Group, we are constantly working towards reducing the environmental footprint of our own operations. For this, the Green Company initiative was set up, whereby environmental targets were identified for different aspects – including energy, water, paper and waste disposal. Under this initiative, we are regularly planning and implementing ’green’ improvements in and around the workplace.

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Herbert Hainer
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CEO Update: My view on the adidas Group’s Route 2015 progress

CEO Update: My view on the adidas Group’s Route 2015 progress

Ever heard of ‘Route 2015’? If you follow the adidas Group closely, chances are that you know what I am referring to: Route 2015 is the adidas Group’s strategic business plan which lays out the direction for our Group’s success over the next couple of years. At an Investor Field Trip today at our headquarters in Herzogenaurach, it was time to give the financial community an update of where we stand. Read on to find out what some members of our senior management team and I told them.

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Herbert Hainer
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My view on the adidas Group’s Q3 2013 results

My view on the adidas Group’s Q3 2013 results

It has been a busy, exciting and challenging third quarter and first nine months for the adidas Group. Despite the mounting headwinds from negative currency movements as well as a softer than originally expected performance in some of our key markets and segments, I am pleased to report that we delivered stable earnings for the first nine months. While I am disappointed we had to reduce our 2013 full year guidance in September, on balance, we continue to make good progress on our most important Route 2015 strategic initiatives.

 

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Enes Un
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Internationally certified: Gold for our supplier Gelal!

Internationally certified: Gold for our supplier Gelal!

In 2010, the adidas Group announced its Environmental Strategy. As part of it, the Green Company Programme was initiated; since then, we have been working hard to embed environmental best practice in everything we do and to maximise environmental efficiency gains, with the intention of becoming a zero-emission company. We know though that we are not the only ones out there that have committed to more sustainable practices - our partners have also embarked in similar journeys to find ways to drive growth, efficiency and profit through sustainability. And now, one of our biggest sock suppliers and long-term partner Gelal has been LEED certified at Gold level! Read on to find out more about this international recognition.

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Edith Ebbesmeyer
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Financial Half Year Results – a tour through the “finance language jungle”

Financial Half Year Results – a tour through the “finance language jungle”

Do you think our financial results are full of confusing mathematical wizardry? If so, we’re here to help, because … today, our Executive Board announced the financial results for the adidas Group for the second quarter of this year (“Q2”) as well as where we stand after six months into 2013 (“half year”). If you are not really familiar with the financial landscape and language of listed companies but would like to learn what results publications mean and indicate, no worries – you are not alone and have come to the right place. I hope I can help you by shedding some light on some of the numbers. So, how are we doing?

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