My name is Paul Seline and I joined adidas in 1992. Since then – starting with the FIFA World Cup in the USA in 1994 – I have had the opportunity and tremendous privilege to contribute to, manage elements of, and then lead adidas efforts related to 6 World Cups. Currently, I am the Global Project Lead at adidas for 2014 FIFA World Cup Project. And while for most people, a World Cup starts on the day of the opening game, for adidas and for me things are already in full swing…
Category Archives: On-the-Job Records
Four months ago, I walked into our team meeting on a Monday morning. It was a regular team meeting like we have once a week. We usually plan one athletic activity with our team every month, but this time, we came up with an ambitious goal, the 33rd Vattenfall Berlin Half Marathon 2013.
As one of the world’s largest half-marathons, with record attendance levels reported in the last several years, this was the ideal place for the diverse ambitions of the Public Relations Team to kick-off the running season. Of course everyone agreed immediately. But the next day, I realized how far 21km can be. I love running, but I was not expecting to do a long-distance run so soon. I was pretty sure that, by the time the end of March came, most of my colleagues would skip the race. But guess what, almost everyone in the PR Team Central Europe West signed up.
My daily business is garment development. More precisely I work in the ‘Inline Training business’ for Apparel Creation, and head the BUBusiness Unit (BU) is an organisation within the company which unites various business functions which are all relevant to a specific market segment. At the adidas Group, BUs are suborientated to the individual brands. Business Units at the adidas Group include BU Basketball, BU Swim or BU Football. Women’s Development team. Within this area we handle the whole sampling process from design sketch to commercialization, including workmanship advice, production feasibility checks, fit information and material expertise. We also work very closely with Costing, and are in close contact with the factories and our back offices in Asia.
When I read about the Ambassador Program , I immediately applied for it. For me, it was important to experience a new area outside of Development which would help me understand more about actually getting the products into the market. Now I had the chance to do this. The process was smooth and my seniors were very supportive.
I really like my job in the CoEA Centre of Excellence (CoE) refers to a group of people, a department or a facility which is associated with new technologies, business concepts or a team with a clear focus on particular areas of research. Retail. I have worked in Retail Consulting before, for an automotive company, but to be completely honest, I never worked in a store. All my knowledge about stores came from being in them as a customer. And I have to admit, I was one of those customers who complained about slow sales staff, missing sizes and products all mixed up on the shop floor, without even knowing what a sales person really does the whole day.
That is why I loved the idea of working in a store for one week and experiencing retail firsthand when I heard about it. I chose the Brand Core Store in Berlin because I knew that this store is in the middle of one of Berlin’s most famous shopping streets. It is close to the world-famous KDW shopping centre and also very close to Nike Town Berlin.
I find that telling a story is one of the best ways to convey a message. In this post, I would like to tell you a story about how we, the Usability Engineering team at the adidas Group, are making a difference. As usability engineers we ensure consumers and employees enjoy the digital products we create at CoEA Centre of Excellence (CoE) refers to a group of people, a department or a facility which is associated with new technologies, business concepts or a team with a clear focus on particular areas of research. Marketing Global IT. Digital products refer to complex corporate applications, mini campaign websites and stellar mobile apps. No matter what digital product the adidas Group brings to life, we aim to make sure users have a thrilling digital experience with our brands.