Category Archives: Community Involvement

Simone Kloss
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Easter eggs and big smiles

Simone KlossApril 2, 2013 4:04 pmCommunity Involvement
Easter eggs and big smiles

Easter is the time to be with the family and of course, what kids most love about Easter, to hunt for Easter baskets. Unfortunately for some families this is – for different reasons – not always the way they spend Easter. This is why a group of adidas volunteers supported the organization “Schlupfwinkel” to organize their annual Easter Egg Hunt on Holy Thursday and celebrated Easter with families, who otherwise might not be able to do so. adidas volunteers assisted in cutting vegetables, packing and hiding Easter baskets until the kids arrived with their families. Finally, it was time to hunt for Easter baskets.

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Miguel Uribe Niessen
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My visit to the non-profit organisation Tiempo de Juego

Miguel Uribe NiessenFebruary 19, 2013 4:53 pmCommunity Involvement
My visit to the non-profit organisation Tiempo de Juego

I just started my internship with Simone’s team. However, two month ago I already had the opportunity to combine a Christmas-trip to my home country Colombia with a visit to the “Fundación Tiempo de Juego” in Soacha. In a nutshell it is an organization which uses football and other activities to promote values and formal education amongst kids and teenagers in the most vulnerable areas of Colombia. This is the inspiring story of a student, who wasn’t willed to agree with the assumption that the kids of a nearby, poor and troubled neighbourhood were part of the problem; he preferred to consider them as the solution and took the reins. 

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Christian Meyer
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How do you really get to know the African way of life?

Christian MeyerJanuary 25, 2013 3:38 pmCommunity Involvement
How do you really get to know the African way of life?

…Exactly… by going to the places in Africa which others would rather avoid. Because it’s not only the culture and nature here that is typical for Africa. No, it’s also particularly the people and the way of life in the townships that is very special.

Fortunately, however, there are supportive companies that don’t look away. adidas is one of these companies and, amongst other projects, supports the organisation SCORE in South Africa.

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Simone Kloss
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Social change powered by sports – Looking back at 2012

Simone KlossDecember 19, 2012 1:35 pmCommunity Involvement
Social change powered by sports – Looking back at 2012

As the year comes to a close, we’re looking back at some of 2012′s big moments and achievements of our work in the area of community involvement and employee engagement.

With every single decision and action, we want to ensure our most important objective. We aim to drive positive social change by supporting organizations that connect children with coaches who teach life values in addition to sport. These organizations and their programs use sport to teach values such as self-confidence, respect and teamwork that can break down barriers and allow people to live healthier, happier lives.

We all know and have experienced how powerful sport is and that sports can teach you lessons for live. This is what we and our partners want to achieve.

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Sabrina Cheung
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Gaining a different perspective on life – employee volunteering in China’s rural countryside

Sabrina CheungDecember 6, 2012 2:11 pmCommunity Involvement
Gaining a different perspective on life – employee volunteering in China’s rural countryside

The van is packed, the tunes are loaded and I’m ready for a long drive back to Xian after having spent a few meaningful days in Ningqiang County, located in the southwest region of Shaanxi province, China. There’s nothing like getting out of the city and spending time in China’s rural countryside to give you a different perspective on life – and, I’m not alone …

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