Hi, I’m Christy Kilmartin, global head of the brand campaign team here at adidas marketing. Which means that I am lucky enough to have one of the best jobs in the world. Born and raised in Australia, I have lived and worked in Europe, Asia and the USA in both product creation and brand marketing. Our latest campaign takes a magnifying glass to the moment of going all in for a passion; we tell this story through the eyes of adidas heroes of sport and style, but I’m sure you know the moment in your own passion. After all, nobody achieves greatness without going all in.








