I am the Global Football Innovation Director for adidas and shaping the future of sport, that is my passion. My career with adidas has spanned 18 years and 3 continents. I have a unique and diverse background having worked in sports marketing, product development and sourcing, global product marketing, go-to-market, and innovation. Soccer is in my blood as my father is from Madrid, Spain – making me a diehard Real Madrid fan. I was born and raised in New Jersey where I played recreational, club, and high school soccer.
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