A few months ago, we (the Global Consumer Insight department) introduced our pure consumer engagement and insights platform: the “adidas Insiders” community. The Insiders enables us to get a constant inflow of thoughts, feedback and ideas to understand our consumer better every day.
Last January, we launched one of the most exciting contests we’ve ever done on this platform: our Insiders had the chance to put themselves in the shoes of an adidas designer. Seriously, who would not like to be an adidas designer?
