Author Archives: Silvia Raccagni

Silvia Raccagni
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“Sustainability is like a marathon, not a sprint” – Extended Q&A with Frank Henke

“Sustainability is like a marathon, not a sprint” – Extended Q&A with Frank Henke

Two weeks ago, the adidas Group published its 2012 Sustainability Report. Since then, we have received a few questions from media, the financial community, consumers as well as NGOs. I have therefore decided to sit down with Frank Henke, the adidas Group’s Director for Social and Environmental Affairs, to ask him directly.

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Silvia Raccagni
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Olympic volunteer during London 2012 – My Games Maker experience

Olympic volunteer during London 2012 – My Games Maker experience

It all started a year and a half ago when I read that volunteers were needed for the London 2012 Olympic Games. I did not waste a second and immediately submitted my application form. If selected, I was ready to give up my summer holidays and roll up my sleeves to contribute to the success of the biggest sports event in the world.

To my surprise, I was recruited and assigned to the protocol unit of the Aquatics centre. I simply could not believe it! I have always done volunteer work, but this time it was going to be different. For someone like me, who adores sports and especially swimming, everything suggested it was going to be an amazing experience.

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