Author Archives: Simone Kloss

Simone Kloss
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Easter eggs and big smiles

Simone KlossApril 2, 2013 4:04 pmCommunity Involvement
Easter eggs and big smiles

Easter is the time to be with the family and of course, what kids most love about Easter, to hunt for Easter baskets. Unfortunately for some families this is – for different reasons – not always the way they spend Easter. This is why a group of adidas volunteers supported the organization “Schlupfwinkel” to organize their annual Easter Egg Hunt on Holy Thursday and celebrated Easter with families, who otherwise might not be able to do so. adidas volunteers assisted in cutting vegetables, packing and hiding Easter baskets until the kids arrived with their families. Finally, it was time to hunt for Easter baskets.

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Simone Kloss
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Social change powered by sports – Looking back at 2012

Simone KlossDecember 19, 2012 1:35 pmCommunity Involvement
Social change powered by sports – Looking back at 2012

As the year comes to a close, we’re looking back at some of 2012′s big moments and achievements of our work in the area of community involvement and employee engagement.

With every single decision and action, we want to ensure our most important objective. We aim to drive positive social change by supporting organizations that connect children with coaches who teach life values in addition to sport. These organizations and their programs use sport to teach values such as self-confidence, respect and teamwork that can break down barriers and allow people to live healthier, happier lives.

We all know and have experienced how powerful sport is and that sports can teach you lessons for live. This is what we and our partners want to achieve.

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Simone Kloss
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How Dwight Howard and adidas helped Chinese special needs students’ dream come true

Simone KlossSeptember 6, 2012 4:54 pmCommunity Involvement
How Dwight Howard and adidas helped Chinese special needs students’ dream come true

On August 31st, the dreams of a group of Chinese special needs students came true when NBA superstar Dwight Howard visited them and interacted with them in an adidas-sponsored event in Shanghai. Held in partnership with adidas non-profit partner, Half the Sky Foundation, the event was held at Changning Primary Vocational School and attended by both the disabled students from Changning as well as children from welfare institutions in Nanjing and Changzhou.

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Simone Kloss
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Coaching the Congo’s playmakers of tomorrow

Simone KlossJanuary 31, 2012 11:01 amCommunity Involvement
Coaching the Congo’s playmakers of tomorrow

At the end of 2011, we reviewed adidas’ year from a community involvement perspective. In this post, we explained amongst other things how we choose organizations with which we want to collaborate. Today, we are happy to introduce to you Promo Jeune Basket (PJB), an organization which we have just added to our set of partner organizations because we really like their approach to making the world a better place through sport. PJB is located in Goma, the Democratic Republic of the Congo, a war-torn place.

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Simone Kloss
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A review of an adidas volunteering year – a self-reflection

Simone KlossDecember 5, 2011 4:46 pmCommunity Involvement
A review of an adidas volunteering year – a self-reflection

Today is “International Volunteer Day”. The declared aim of this day is to thank volunteers for their efforts and increase public awareness of their contribution to society. The day is celebrated in the majority of countries around the world, and we celebrate it, too.

On this occasion, and as the year is coming to an end, it is time to look back on the year and reflect on our activities one more time; reflect on why we are doing what we are doing, whether our activities are appropriate, and whether they have the impact we hoped for.

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