Easter is the time to be with the family and of course, what kids most love about Easter, to hunt for Easter baskets. Unfortunately for some families this is – for different reasons – not always the way they spend Easter. This is why a group of adidas volunteers supported the organization “Schlupfwinkel” to organize their annual Easter Egg Hunt on Holy Thursday and celebrated Easter with families, who otherwise might not be able to do so. adidas volunteers assisted in cutting vegetables, packing and hiding Easter baskets until the kids arrived with their families. Finally, it was time to hunt for Easter baskets.
Author Archives: Simone Kloss
On August 31st, the dreams of a group of Chinese special needs students came true when NBA superstar Dwight Howard visited them and interacted with them in an adidas-sponsored event in Shanghai. Held in partnership with adidas non-profit partner, Half the Sky Foundation, the event was held at Changning Primary Vocational School and attended by both the disabled students from Changning as well as children from welfare institutions in Nanjing and Changzhou.
At the end of 2011, we reviewed adidas’ year from a community involvement perspective. In this post, we explained amongst other things how we choose organizations with which we want to collaborate. Today, we are happy to introduce to you Promo Jeune Basket (PJB), an organization which we have just added to our set of partner organizations because we really like their approach to making the world a better place through sport. PJB is located in Goma, the Democratic Republic of the Congo, a war-torn place.
Today is “International Volunteer Day”. The declared aim of this day is to thank volunteers for their efforts and increase public awareness of their contribution to society. The day is celebrated in the majority of countries around the world, and we celebrate it, too.
On this occasion, and as the year is coming to an end, it is time to look back on the year and reflect on our activities one more time; reflect on why we are doing what we are doing, whether our activities are appropriate, and whether they have the impact we hoped for.