Author Archives: Richard Veit

Richard Veit
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On the path that Adi Dassler set – shoes made in Germany

On the path that Adi Dassler set – shoes made in Germany

I am looking at the faded picture of the young Adi Dassler – proudly standing in his shoe factory. I can literally smell the intense fragrance of leather and glue. I can hear the sewing machine and it feels as if I am right in the middle of Adi’s shoe factory in Herzogenaurach in the 1920s. But today, the adidas production line looks, sounds and certainly feels totally different. I am standing in a big factory hallway in Scheinfeld, Germany and wondering how shoemaking has evolved over the years…

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Richard Veit
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The Olympic Spirit breezes through the World of Sports

The Olympic Spirit breezes through the World of Sports

One day after the Olympic flame was ignited, that sent the 30th Olympic Games in London underway, the adidas Group invited its employees and their families to the Olympic Day at the World of Sports. For over 4.000 guests, the campus of adidas’ headquarters was transformed into a true Olympic Park. Almost every Olympic discipline was represented, London’s most famous sights were rebuilt and integrated into the beautiful landscape of World of Sports and last but not least, typical British food was served. In the middle of it all were Eva Nusser, adidas Sales representative, and me. As we are both sport enthusiasts, this was a very memorable day for us.

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