Adi Dassler left us a legacy. Thousands of objects collected through the years. Previously hidden from the outside world, they are now gathered together in one place, waiting to be discovered.
The external interest and requests adidas History Management received, prompted the department to establish a tool collecting and visualising adidas’ heritage for everyone. Due to the collaboration with adidas heros like Stan Smith, Zinedine Zidane or Jeremy Scott, the adidas archive presents not only the products themselves, but the people and their experiences behind them. In addition, stories such as the Olympics, Innovation at adidas or the Superstar will give you profound insights into the world of adidas.
Andy Murray had a great year in 2012 – winning his first Grand Slam at the U.S. Open as well as the Olympic Gold medal at the Games in London. Tomorrow, Andy will play against Roger Federer in the men’s semifinals of the Australian Open in Melbourne. This story introduces you to the adidas shirt Andy is wearing in 2013 and looks back at some older models and styles from the adidas archive catalogue collection (1983, 1993 and 2003).
Last year we celebrated Adi Dassler’s birthday with cup-cakes at our headquarters in Herzogenaurach. Today I’d like to give you some insights into the life story of the man who gave adidas its name. By the way: Adi Dassler and cup-cakes…this is closer related to each other than you might think. Why?
Did you know…
…that today, 44 years ago, on 18 October 1968, Bob Beamon breaks the world record in long jump with an incredible 8.90 meters.
Bob’s jump launches him past even the reach of the measuring tape. It takes ten minutes until the judges announce the result. Until this moment, the world record had been 8.13 metres. And it will be 23 years until Mike Powell adds another 5cm to Bob’s incredible jump.
On Sunday Berlin will host for the 39th time a marathon party, which is part of the world marathon masters. adidas has been a partner of the Berlin Marathon for over 20 years. Amongst other things we supply not only the top-athletes but also all 40.000 participants and all volunteers with over 60.000 products. The track in Berlin is famous for being the fastest course in the world and has often set highlights in marathon running. It’ll be interesting to see what is going to happen this coming Sunday. This story looks back at some highlights and presents the shoes which made history.
Picture: Patrick Makau’s winning shoes adizero adios – worn, timed, signed