Along with the second phase of our “all in” campaign we just recently also launched our redesigned adidas.com. I’d like to give you a little insight into how we’ve designed the new site experience. Following our strategy to place the consumer at the heart of everything we do, we’ve introduced User-Centered Design to its development.
In my job as User Experience Designer, my main concern in general is how our consumers tick – above all, in the digital world. How do we know where they will click next? What needs do they have? What wows them? How do we achieve the ‘Apple Effect’?