What a fantastic World Cup! What a great victory for Germany! What a huge success for adidas!
Without a doubt, Sunday’s 2014 FIFA World Cup Final was a defining moment in the history of our brand, maybe only comparable to the “Miracle of Bern” in 1954 when our founder Adi Dassler helped the Germans to win their first World Cup ever by supplying them with the first modern football boots with screw-in-studs. Based on Adi’s invention adidas became the leading sports brand in the world.
We are pleased to announce that the Supervisory Board of adidas AG today appointed Eric Liedtke to the Executive Board of adidas AG effective March 6, 2014. Eric, currently Senior Vice President adidas Sport Performance, will assume responsibility for Global Brands on an Executive Board level. He succeeds Erich Stamminger who has decided not to extend his contract and to leave the adidas AG Executive Board on March 5, 2014. Congratulations, Eric! And all the best for the future, Erich!
To see the full press release click here.
When you visit our corporate website www.adidas-group.com as of today, you will find a new world waiting for you; a world where content, channels and people go hand-in-hand; a world which will help you find the content you need in the most personal, informative and intuitive way possible. Curious? Rightfully so, I think. But wait, before you go and explore, let me give you some background first.
We are pleased to announce that the Supervisory Board of adidas AG today appointed Roland Auschel to the Executive Board of adidas AG effective October 1, 2013. Roland, currently Chief Sales Officer Multichannel Markets, will assume responsibility for Global Sales on a Board level. Congratulations!
To see the press release, please click here.
Today we are hosting our 2012 annual full-year results presentation for media and analysts at our company’s headquarters in Herzogenaurach, Germany. For 2012, the adidas Group achieved again a set of very strong results. In an interview our CEO Herbert Hainer tells us his stories behind the numbers.