What a fantastic World Cup! What a great victory for Germany! What a huge success for adidas!
Without a doubt, Sunday’s 2014 FIFA World Cup Final was a defining moment in the history of our brand, maybe only comparable to the “Miracle of Bern” in 1954 when our founder Adi Dassler helped the Germans to win their first World Cup ever by supplying them with the first modern football boots with screw-in-studs. Based on Adi’s invention adidas became the leading sports brand in the world.
We are pleased to announce that the Supervisory Board of adidas AG today appointed Eric Liedtke to the Executive Board of adidas AG effective March 6, 2014. Eric, currently Senior Vice President adidas Sport Performanceadidas Sport Performance offers products in most sports categories. The key focus categories are: Football, Basketball, Running, Training and Outdoor. Everything at adidas Sport Performance reflects the spirit of our founder, Adi Dassler. The main objective is simple: make athletes better. Therefore, innovation is at the core of all adidas Sport Performance products.
The target consumers are clearly those consumers who call themselves athletes, are active in sport, or simply are inspired by and love sport. , will assume responsibility for Global Brands on an Executive Board level. He succeeds Erich Stamminger who has decided not to extend his contract and to leave the adidas AG Executive Board on March 5, 2014. Congratulations, Eric! And all the best for the future, Erich!
To see the full press release click here.
When you visit our corporate website www.adidas-group.com as of today, you will find a new world waiting for you; a world where content, channels and people go hand-in-hand; a world which will help you find the content you need in the most personal, informative and intuitive way possible. Curious? Rightfully so, I think. But wait, before you go and explore, let me give you some background first.
We are pleased to announce that the Supervisory Board of adidas AG today appointed Roland Auschel to the Executive Board of adidas AG effective October 1, 2013. Roland, currently Chief Sales Officer Multichannel Markets, will assume responsibility for Global Sales on a Board level. Congratulations!
To see the press release, please click here.
Today we are hosting our 2012 annual full-year results presentation for media and analysts at our company’s headquarters in Herzogenaurach, Germany. For 2012, the adidas Group achieved again a set of very strong results. In an interview our CEOThe Chief Executive Officer (CEO) of a company is the highest-ranking corporate officer and in charge of total management of an organisation. Herbert Hainer tells us his stories behind the numbers.