Author Archives: Constanze Wolf

Aren’t we all Selenators?

Constanze WolfNovember 21, 2012 10:25 amStrategy Updates

You ask us what Selenators are? Well, Selenators are fans of Selena Gomez. And if you are not a fan of her yet, you should definitely think about becoming one. The adidas NEO Label announced Selena as their new global style icon and Los Angeles woke up to some colorful hijinks today with bright green paint, posters, and streamers spread across the city as actress, recording artist, and designer, Selena Gomez and a band of teens celebrated her new partnership with adidas NEO Label. Selena Gomez will be the adidas NEO Label’s new global style icon and guest designer through a three-year partnership until the end of 2015.

“Can you see my goose bumps?” – How it is to visit the London 2012 Olympic Games

Constanze WolfAugust 7, 2012 4:16 pmOn-the-Job Records

There are a few words in my vocabulary I rarely use, usually for one of these two reasons: Either, I don’t like them or I don’t find them appropriate. In this particular case both is true, and yet, I have to use this single word that puts it all into a nutshell: “AWESOME”.

Here, at the Headquarters of adidas Group, we are quite fortunate when it comes to trips to go to sports events thanks to our so-called company sports program. When the last issue came out in February, I believe many of my colleagues took out their personal bucket lists and found one particular item on them: “Watch the Olympic Games live.” After a short application process twenty-four employees got lucky and all of a sudden August 1st was there – our journey began and would experience five days filled with Olympic events and the idea of true spirituality at the Olympic Games. I was lucky number twenty-five, being sent along with the group to cover the trip for our adidas Group intranet, writing a daily blog about our experiences. Here is how I experienced London 2012 as a spectator.