The IAAF World Championships in Daegu last month (read more about it here and here) has left us with some thrilling wins, breath-taking speeds and unbelievable records; and adidas athletes shined through. After meticulous innovation, product development and testing helped adidas athletes bring home 33 medals over the eventful seven days. Read on to learn more about how we collaborate with athletes in order to help them to achieve peak performance.
Author Archives: Akshata Rangarajan
Today over 100 people gathered at the site of “Niedersachsenpark” to witness the laying of the foundation stone of the adidas Group’s new Central Distribution Centre (CDC) in Osnabrück, Germany. The largest and most sophisticated distribution center in the adidas Group’s history is an important investment into our future business.