August 10-11th marked the second edition of adidas ROCKSTARS at the Porsche Arena in Stuttgart, Germany. ROCKSTARS is a unique event that combines high-level competitive bouldering—a style of climbing characterized by short routes protected only by safety mats—with a live rock concert. As the intern for Global Brand Marketing Outdoor, I was on hand to help connect media from around the globe with adidas athletes but also to watch the professional showdown and even partake in the amateur competition myself.
