Search Results for: "the story as told by those who have lived and are living it"

“The adidas story was even longer, more complex, more intriguing than I had realised” (guest post)

Ina HeumannJuly 20, 2012 2:06 pmHistory, On-the-Job Records

The story as told by those who have lived and are living it (Series – Part 5) This is the fifth and last article of our series “The story as told by those who have lived and are living it” (see all … read more

My perspective on the creation of the adidas brand book (guest post)

Ina HeumannApril 30, 2012 2:17 pmHistory, On-the-Job Records

This is the fourth article of our series “The story as told by those who have lived and are living it” which provides you with different perspectives on the project with the same title. This project was all about putting … read more

Putting together adidas’ history in one book (Guest Post)

Ina HeumannFebruary 8, 2012 4:25 pmHistory, On-the-Job Records

“The story as told by those who have lived and are living it” (Series – Part 2) My name is Peter Moore – the team calls me affectionately “Godfather”. As Ina told you in her post about our brand-book project … read more

How a brand-book helps to secure your employee’s loyalty

Ina HeumannJanuary 4, 2012 2:00 pmHistory, On-the-Job Records

“The story as told by those who have lived and are living it” (Series – Part 1) If you have read my profile you know that I started working with adidas in 1979, and have worked for some great people … read more

Providing creative direction to explain adidas’ identity

Kadie CaseyMarch 5, 2012 5:19 pmOn-the-Job Records

“The story as told by those who have lived and are living it” (Series – Part 3) It was summer 2007. Ina and I were meeting with Hermann Deininger, adidas CMOThe Chief Marketing Officer (CMO) is an executive responsible for … read more