There are few projects I’ve worked on that are as rewarding as AVON 39 – The Walk to End Breast Cancer. Reebok’s commitment to fitness, coupled with AVON 39’s commitment to crush breast cancer, is on full display as walkers (39ers) train to strengthen their minds and bodies, and ultimately discover they have the power of 39. As a brand, we’ve sponsored the series of walks for ten great years and have never been more proud of our commitment to AVON 39’s cause.
Inspiring each other A big part of what I do for Reebok as a Partnership Marketing Manager is to ensure our brand partnership activations align with our brand strategy and to build affinity within our partner’s communities; essentially, making us better together. This year’s Boston Walk was the first AVON 39 event I was able to attend and one of the most powerful events I have ever experienced; it allowed me to see the spirit behind what I do for a career. Of course, employees at Reebok exemplify our brand’s belief of being better together every day, whether in the middle of a grueling workout or working on a difficult project.
But never have I felt more inspired than after watching 39ers band together for a great cause, conquering over 39 miles in a two-day span. The AVON 39 community includes both breast cancer survivors and supporters; the enthusiasm they bring to the walks rivals that of the most intense Reebok Spartan Races and CrossFit events. Each year there are mothers, daughters, fathers, sons, friends, and other family members who walk because breast cancer has affected their lives in one way or another. The walks are hosted in 10 US cities throughout each year.
“As a brand, we pride ourselves in showing our support at the AVON 39 walks in a meaningful way that honors and gives inspiration back to breast cancer survivors, women currently battling the disease, and individuals walking to support a cure.” Jeremy Langton, Reebok Partnership Marketing Manager
At ‘Basecamp 39’ they are given food, provided entertainment, and encouraged to camp overnight on campus between the first and second day of their journey. 39ers who stop by the Reebok tent are fully immersed in Reebok’s brand values as they learn what it means to Be More Human through a unique photo experience where they snap inspirational pictures of themselves, write messages on the pictures, and post the printed images to a giant Inspiration Wall. We aim to engage the community and encourage walkers with messages of hope. At Reebok, we take our responsibility to provide 39ers with an experience that aligns with the walk’s purpose very seriously as we continue to grow and further inspire this community. For years, Reebok Headquarters has opened our doors to thousands of women and men who participate in the Boston Walk.
Giving Back At the conclusion of all AVON 39 Walks is a closing ceremony where the fundraising efforts of all walkers are announced and recognition is given to event volunteers, walkers, and survivors. It is a moving ceremony and one that fills me with pride knowing that Reebok is such an avid supporter of this great cause. I am extremely proud of the accomplishments of Team Reebok, which is composed of Reebok employees who came together and participated in this year’s 2015 Boston AVON 39 Walk. Together, the 13-member team raised $42,000 towards this cause. Kayla Bond, who coincidently captained Team Reebok this year, had this to say about her experience: “During the walk, I experienced every emotion under the sun: determination, compassion, and exhaustion to name a few. I met fellow 39ers along the way and we shared our stories about why we were walking. This year was my first AVON 39 and I walked to honor my grandmother, Sharon, who is a six year survivor. I heard similar stories of 39ers walking to honor their loved ones who are breast cancer survivors as well. Unfortunately, I also heard heartbreaking stories of 39ers walking in memory of their grandmother, mother, wife, best friend, sister, and daughter who lost their battles with breast cancer. Those stories could have easily been my own had my grandmother’s battle with breast cancer ended differently. Those stories are why I plan to be an AVON 39er for the rest of my life.”
“I want to take this chance to urge you to Be More Human. Join us – help us all to be a little bit better, together.” Jeremy Langton, Reebok Partnership Marketing Manager
To learn more about AVON 39 – The Walk to End Breast Cancer and to find out how to participate as a walker, crew member, volunteer, or to simply make a donation, please visit http://www.avon39.org/