A couple of days ago adidas celebrated its Diversity Day event for the 5th time and for the LGBT network it was the first time that we actually participated with our own booth and an LGBT-themed presentation during the day. I was overwhelmed with the support and interest we were faced with from many employees.
Not only did we have LGBT members of the employee network attending the booth, we also had straight friends and colleagues present sharing with all employees why supporting equality matters to everybody, not only the LGBT community.
For the event we had a huge rainbow-layered cake, rainbow-printed laces, rainbow-colored and personalized candy as well as super-cool t-shirts for the day. The fact that we accomplished all of this in spite of limited time and a still young and growing network shows how big the commitment and the support is.
The presentation in which the network tried to make the topic of the LGBT consumer market accessible for the wider company was a full success as we received amazing feedback and a lot of follow-up conversations which shows that there is big interest in this topic.
The biggest news we shared during our Diversity Day was undoubtedly the announcement that Robin Stalker, CFO and Labor Director of the adidas Group, has taken over the role of patron of the LGBT network. We are very proud to have him as our supporter and really appreciate all his support so far.
He expressed his commitment on our intranet page by stating: “There is countless evidence proving that different lifestyles, cultural backgrounds and ways of thinking all foster an environment that sparks creativity, innovation and high performance – just the things we want to see here at the adidas Group!” He further pointed out: “And so it goes without saying that I am delighted and proud to be the patron of the LGBT group and fully committed to increasing awareness and support for its members and their important cause.”
Our 1st anniversary
With the Diversity Day the LGBT employee network of adidas also celebrated its 1st anniversary. Since its foundation during last year’s Diversity Day a lot of things have happened. We participated at the Sticks&Stones career fair in 2013; we attended the leading LGBT conference in Berlin, successfully participated in the Frankfurt Pride together with a few other companies and much more. Last month the LGBT network even presented at an LGBT conference in Dortmund that was hosted by PROUT AT WORK, an association of employee networks of different German companies. That was our first official presentation and was very well received by other attendees.
Our US-based Portland office of the network participated in the local Pride paradeand engaged with the HRC (Human Rights Campaign), the biggest association fighting for equality worldwide. This all happened within one year. With the support of our new patron and with the Group’s commitment I am sure we will see much more of our employee network in the coming weeks and months. So stay tuned for some updates.